Table of Contents
SEO optimization is not just a buzzword; it determines how much traffic, the quality of the traffic, and the frequency of the traffic to your website. SEO writing services are not a fad. When starting a company office, you want it to look good because first impressions matter. For a website, that is technically your company office, SEO does the magic for you.
It determines how many people walk into your digital office. It also determines their overall experience within your facility. A perfect online experience is a factor of ease of use and content. These two aspects of SEO are imperative.
In this article, we talk about aspects of both SEO content and SEO as a service. We give you a list, not conclusive, though, of the things that make SEO writing services deliver results for you.
So you wanted content? Do you have a strategy? If not, how do you propose we progress? Do you have some objectives? It might surprise you to know that even some of the top companies globally don’t have a content marketing strategy. Though they put in a hefty budget for it, they rarely achieve optimal returns.
Knowing that is half the battle, capitalizing on it is the ultimate test of growth. You need to know the drivers of website visitors.
Do you know why most marketers don’t achieve optimal returns on their marketing investments? My experience tells me that it is down to a lack of strategy: too much effort, but very little brainpower. There are no SEO writing services in its efforts.
I remember when a client made an order for 15 articles. I reached out to her advising her to make them 25-30. It would cost her under $2500 to achieve that. Within that content, we were able to optimize at least 15 core keywords and over 40 secondary keywords. The result was over 700% increase in website visitors within six months.
That is what we call optimal results. Instead of just putting in money on the content, put it into the right places. Content writing compares to hunting in many ways. If you put your baits in the right places, you have a chance to score big. I am no fan of hunting, though—it is cruelty—hunt only what you can eat.
The 15 articles would have offered her some level of success, but they would not have vanquished the competition on the SERPs. The best position is when you dominate your niche area, its narrative, and the entire direction of content. Preferably, take control of the content style, too. It is hardly possible to achieve that when you seem to be struggling with content ideas.
If you constantly find yourself Googling “topics ideas for my lawn care business, HVAC contracting business, plumbing company, etc”, you are already in the hole. When someone shouts fire in the hole, you will be scrambling out of the hole in confusion. Be the one to shout the fire in the hole.
Technically, you have to follow the trails until you discover the trend. From there, you can know where to place the bait (keywords), when to place the bait (buying cycle), and how to place it (content).
This is increasingly becoming an art nowadays. When exactly do you publish your SEO writing products? You can only answer this question when you have the market dynamics/trends at your disposal. If it is summer/winter already, will new content for summer/winter deals and businesses help you get much traction in your campaign? I don’t think so.
Soon, fall/spring will be upon us. If I were you, I would be curating content for autumn and winter. When winter falls, my content will be doing exceptionally well. I had a conversation with a friend who was telling me that his website seems to be doing fine off-season. When the season comes, he is always ranking outside the top three.
I shared with him the wisdom above, and he now only ranks well during the season. Off-season, he does not care. He is in a very competitive industry—in terms of content marketing. For more seasonality marketing, see here.
Know when to write, when to update, when to remove, and even when to overhaul whatever content you have. If the existing content does not seem to be offering much value to you and updating it is inconvenient—financially or otherwise—consider overhauling it.
Seasonal keywords are perfect for driving traffic to your site. Taking advantage of seasonality in business to execute your written content can significantly improve your overall marketing campaigns.
Your digital PR will not yield much if you are not answering the fundamental questions. On the bottom line, there is a product or service. Everything revolves around this. I tend to overstate this fact, and I will do it once more. Your value proposition is your only map for your SEO writing. Your SEO writer will rely on the map to generate your content. If you don’t have one, you are already in blind pursuit.
What does your product or service do? Is it completely vanquishing the customer’s related needs? Are there drawbacks? Anything that the client needs to know is of utmost importance before you venture into SEO writing services.
Do you need service pages, an about us page, blogs, professional infographics, curated images, video illustrations, or explainers? Decide what exactly you are looking for in your content marketing efforts. Follow a logical flow of events. You need web content before you can acquire the rest of the content. It would help if you also had the service pages before you could start promoting the services on the service page. Your SEO content writer might be conversant with optimization but needs you to make the choices on what you want.
How helpful will Christmas content be in January? Most likely, it will not offer much help to the current festive season; maybe in the future, it might. SEO content writing should happen at particular times to make the whole process of optimization of search seamless.
Do you need content to inform the client that you exist? Do you want them to learn about your products? Are you just offering helpful industry information? Before doing anything, you have to decide exactly what you want your SEO content to achieve.
Do you want the content in text format, rich HTML, video, script, or graphical? There are many ways to present your content. Sometimes you need to choose what is best for your target audience. Assume you want to make content that will interest business people. They prefer formal methods and formats. They may want content in the form of white papers, industry reports, video expositions, and such content forms. What about a young consumer audience? You will need the exact opposite of that. You will need memes, GIFs, illustrative infographics, images, short videos, and such forms of content.
Allow me to use an analogy here. Assume you have business leads that you have labored to acquire. Assume too that you have two marketers–a senior closer and a promising associate. To whom would you give the leads? I don’t know whom you’d give, but I know whom I would. Being a rational business person, I always entrust my best leads to sales reps who have a knack for closing deals. And don’t get me wrong; I also want the associate to prove his or her worth. They’ll get their chance, however, with a different set of leads.
In SEO, expertise is of paramount importance. You may read a few online blogs and decide you are now proficient in the optimization of content. Unfortunately, there is more than what a blogger can share with you. There is the sweat capital that is hard to replicate even with elaborate reading. Sometimes it takes considerable experimentation and testing to achieve meaningful SEO content writing products.
Picking an SEO writer is imperative because you get someone who knows exactly what it takes to achieve success. Let me give you an example of a task. Assume you are given a particular keyword to rank. Where do you start? An experienced SEO writer knows that it all begins with keyword analysis. What metrics are important for the analysis? If you are just a talented journalist or copywriter, you will have to google that. Even when you are armed with all the right metrics, you may still need to Google more to know what is required.
Keyword difficulty, volume, and priority ratings are good starting points. However, they don’t give you the full picture. What do I mean by all this? Give the work to the expert if you want optimal results at optimal prices and timelines.
If you are a gambler, however, anything goes.
Good SEO services require tools. Many tools now exist in the market that can help you improve your marketing campaigns. For example, you need keyword discovery, analysis, planning, and tracking. You also need reading-ease tools that can help you write for an even bigger audience at any given time. My advice is to start with freebies, then work your way up.
This is my advice to upcoming businesses. Eventually, you will be able to afford the full package, but you must be ready first before you get there. Freebies won’t give you professional results at first. That is for sure. You will need to improve on them massively through the manual approach. However, it would help if you had those tools.
In SEO writing, the tools will cost you over $5000 a month. However, you don’t need to spend anything when you are starting, although it would help if you had the tools. Try the freebies with caution.
Keyword analysis using freebies can be quite misleading. You should only use the results of such freebies as preliminary only. Compare various tools before you embark on your writing. You want to be sure.
You can even test the tools to see which ones offer sensible results. How do you do that? Assume a tool tells you that the keyword difficulty is 20, and you think you can hack such a keyword with four targeted long-form blogs, a couple of link-building efforts, and social shares.
If you do exactly that and you don’t rank where you would expect to be—of course, with an acceptable margin of error, that tool is not worth it.
If you feel you have outgrown the freebies, find tools that offer free trials. The beauty of the online community is that there is always more than one tool in the market doing the same things. You will sign up for a trial for one of the tools at any given time to maximize your output.
Don’t sign up for multiple tools. You will end up not doing anything meaningful with the tools. If you have signed up for a keyword discovery and analysis tool, exhaust it fully. Discover all the keywords in your niche. Analyze them exhaustively before the trial period ends.
With time, you will grow to a point where you won’t want experimentation anymore. You want professional tools for professional results. A good place to start is to revisit the tools that you found most satisfying. At this time, you should know what the tools offer, understand their strengths, and be familiar with their weaknesses. There is no room for gambling.
As you can see, you have outgrown every start by learning something along the way.
Sometimes your standards determine how far you perch in search engine optimization. SEO article writing services can range from mediocre to premium. Unfortunately, the majority are comfortable with some modest level of proficiency.
If you have set your standards too high that you cannot reach them, you will be sabotaging yourself. The idea is to set the standards that you can achieve or afford to outsource. Premium SEO writing will cost you some good money. You had better have a decent budget to put into it.
Again, setting high standards means keeping your optimization campaigns consistent. You cannot spray some good articles sporadically and expect results. We help customers rank in a single month. We also help them rank for the same set of keywords for a year. It is a lie that you need six months to rank for a keyword.
If you dare me to put a keyword on page #1 of a Google search by tomorrow morning, I could accept the dare. My condition; What keyword? It cannot be any keyword; the keyword must meet the criteria. As the keyword difficulty increases, the effort required increases. So, when you factor in the budget and effort, factor in the time required.
If you are using tools for your SEO article writing services, you need to test the tools. Too bad if you don’t know how to do that. Sometimes you can take one keyword and experiment with it. For example, I know what it takes to rank a keyword that has a priority of 50%. If a tool tells me that a keyword falls into this category, I can test it by doing exactly what I know works for such a keyword. If I don’t rank on top at the end of the test, I will know that the tool is not reliable.
Why test the tools? The tools help you prepare content that converts. If the tool is questionable, don’t expect results.
You can ask your audience about their experience with your content. It is easy to ruin a copy through optimization. When you start throwing keywords in the right places, the game can become intoxicating. If, by chance, the person who is doing the content is not the one doing the CP admin work, expect realignments here and there.
This can ruin the copy. Conducting a survey can serve you well if you have separate teams doing the work. I prefer hiring the same team to do your SEO content writing and SEO optimization.
VII. Learn the best practices of SEO content
Although I won’t identify all the banana skins in this industry for you, I’ll tell you that there are plenty. I have fallen for them several times. The most common banana skin is the idea of timing when to rank. Most people tell you they will put your keyword on top of Google in X months.
The truth—the absolute truth— is that you can never be sure. Assume you are working on the same keyword as the one I am currently working on. I can promise you that your highest point will be the second spot.
Sometimes you will do keyword research today. The report will be all rosy. Unfortunately, you are not the only one who has discovered it. This means that although you expect to rank with your particular strategy, you will find it hard. You will actively be in the business of trying to outdo your active competitors. What promised to be a 3-month battle to the top can become a 2-year online civil war. The simple task of blogging, optimizing, sharing, promoting, and updating becomes a tortuous adventure full of attrition and gnashing of teeth.
Search engines provide us with best practices. They are no rule-makers. Success shows how well you have gamed the system and rules. For example, Google releases algorithm updates continuously. They caution companies not to participate in black hat practices.
Staying on the good side of the rules is good, but staying along the line is quite rewarding. I call it living dangerously. Ensuring that you can take advantage of the system before the loopholes are shut. Very few successful marketers rely on middle-of-the-pack practices. The peloton (for biking enthusiasts) can be unnerving for the people chasing success.
For example, Google and other search engines shun keyword optimization, yet they rely on keywords to rank. The keyword takes precedence over the number of shares, views, and clicks, among others. Without the keyword, you stand no chance. No matter how valuable your info is, you will need to go around corners in grey areas.
Numbers tend to tell a believable story. They don’t just make someone comfortable; they cut the bullshit. For example, I know that with the correct budget, I will put any keyword on top of Google search in a single year. It does not matter whether it is the name of your competitor’s company or not. I will put it on top of Google SERPs for your website in less than a year.
With the numbers, it is easy to compare or put it into perspective. Useful data is not haphazardly laid out in a text. This is what to do with the data:
You can bold it, put it in color, animate it, or even put up a graphical representation of it. You want people to discover it without struggling.
Tell people what it means for their industry. For example, at least 400 million smartphones will be sold in 2020. What does this mean to an online publisher? Does it mean the same thing to a software developer? You can bet that there is no chance of that being the case. Curate content for your audience.
Place the audience right into the data. For example, content marketing is one of the most effective digital marketing strategies. For every dollar you spend on marketing content, you stand a chance of receiving up to $44 in return. If you want 44 million dollars in revenue in a year, it is simple, spend 1 million with our company in 2020. Did I use that stat well for you?
You start with simple polls and surveys. You don’t have to make the process complex—make them functional. For example, if you want to know what works best between SEO and PPC, put up two questions. Do you currently use SEO and PPC? If not, kill the survey. If yes, ask which one has the best ROI. Thank the participant. Collate the data. You can use graphical representations to relay the data.
As you gain more confidence, you might be able to use a complex algorithm, artificial intelligence, or machine learning to do your future research.
Do not take the research and the numbers thrown around as the truth. If possible, check the research process, methodology, sample size, limitations, and such factors. SEO writing services experts know that secondary data can be embellished to achieve a greedy end. After all, most marketers are known to stretch the truth
If you are relying on secondary data, you should use several sources to confirm your research. I can tell you with certainty that some of the accepted data in the mainstream media are plainly dumb. Let me let you in on a disturbing truth about a statistic.
Some reputable companies say that 65% of the organic search goes to the top 3 spots on Google. In a smartphone Google search, however, position one on organic search appears 6th in the SERPS behind 3-4 adverts, a Google map, and several Google recommendations. Is it logical for 2 out of every three people to ignore five adverts that Google places ahead of the top spot?
I am not sure if that is even logical. Someone had better give me a realistic result. I rank for many keywords. More importantly, I track all of my keywords. This way, I know some of the keywords that we rank for receive up to 30% of the estimated search volume. However, I know that most keywords, especially those with intense competition, cannot achieve such high organic CTR. Adverts will take a sizeable chunk of the traffic.
If you have a set of conflicting stats, use the minimum for your plans. The best way to quote stats should be to give a range. For example, you can confidently say that number one on Google SERPs gets 18-33% of the search volume. The lowest figures I have seen are around 18% while the highest I have seen is 33%.
It is easy to take detours in your written content. The tendency to jump from one topic to the next is infectious sometimes. The trick to good copywriting with the hope of optimization is to delve deep into the topic. The best value comes from scouring through the technical and general information with the hope of finding everything about the topic. Organizing your content logically can help you cover everything you want even in a long-form post.
You cannot regurgitate over the content that is already available out there. You want to share a broad range of content with your audience. When I say variety, I don’t mean you venture out of topic. Stay within the topic, but ensure that you have variety in your content. Variety in terms of content type, the content itself, and others can help.
Your online portfolio determines how people perceive you. You could be a good HVAC contractor, plumbing company, or construction company. However, if you don’t look the part, you are likely to miss very many deals. Be the smart one in your content writing services. Do not be outrageous; just be functional. If unsure, place suppositions and invite engagements.
Good SEO writing means writing for people, too. You don’t want the whole article to have a mechanical feel. You can certainly make things interesting by offering some humor, sarcasm, and such things. However, focus on the objective side of storytelling.
If we can be honest with each other, we know that customers are simple beings.
If your product A is a factor of alpha, beta, and gamma –coefficients of some of the correlative valuables that your algorithm has identified to form the best ingredient of A, it is your problem…
Simply deliver A in the simplest way possible to your audience.
It does not matter what you go through at the design office or in the manufacturing; customers care less about what you do to write your piece. All they want is something edible, delicious, and, more importantly, enjoyable.
People rarely read all of your blogs despite all the efforts that you put into SEO writing services; they just scan. They still want to grab everything that you have. I am sure you are reading the subheadings first and reading only those that you found unsettling. Maybe you are not doing them, or you want more details on them.
- A bullet list
- A fair share of visuals
- Illustrations where possible
This is the first journalistic practice; put important information first. Details follow. The rationale for this is that humans have a short attention span. You want to hit home within the first 15 seconds. I hope you’ve observed that even mainstream media adverts take the first 8 seconds of their content very seriously.
It would help if you did the same. Start with the information that you don’t want the audience to miss. For example, I wanted to let you know that this blog will talk about SEO writing services. Immediately after the introduction, I delved right into the tricks that will supercharge your content marketing and writing services.
I appreciate that things improve over time. What you wrote about in 2019 might not be very relevant today if you are in a very dynamic industry. For example, recent regulatory updates in the EU and America have a massive impact on how tech giants handle data. Some recent updates on algorithms, paid search personalization, and segmentation, among other things, made some tricks obsolete.
Updating your content makes it current. Thanks to some SEO tricks, you can retain page equity even after updates. Updating content is rather easy if you are active in the industry. However, it can be hard if you do not know what has changed, what is no longer tenable, and what has gained renewed relevance.
When hiring an expert in SEO writing services to update content, answer a few questions.
Are they active in the industry?
How well do they understand your industry dynamics?
Old content can rank really well because it has garnered valuable backlinks along the way. Giving it a fresh breath tells search engines that you are now current, helpful, and ready for consumption. Search engines such as Google will want this content to be on top of the SERPs.
I tend to see headlines as beacons. They remind you where you are. You are now crossing to the next chapter of your life. A good headline should give the audience the impression that by clicking on it, they will be better than they are now.
I am here, but I want to be there. Here I am with a mediocre SEO writing service, but I want to be there where I can learn at least 30 tricks on making my writing better. Make the reader helpless. I want to know the 30 tricks. What do I do? Just click on the headline. These decisions happen in a split-second—the marvel of the human brain that not a single computer can match.
Headline testing is a thing today if you have not heard about it. You check things such as emotional marketing value (EMV), among other things. You can check the tool below.
- Adding numbers improves shareability
- Including emotional words improves CTR
- Adding keywords promotes SEO ranking
A headline with numbers is a magnet. For example, this article’s headline has numbers in it. It promises a certain number of things that you definitely would want if you were a content marketer. The number makes you want to click on the title. We experimented with the following headlines.
- 30 Dos for Your SEO Writing Services
- 31 tricks that will turbo-charge your SEO writing services
- 33 insider tricks that will turbo-charge your SEO writing services that you don’t want to miss out
- 30 proven tricks of SEO writing services that unsurprisingly deliver results
The third and fourth headlines are improvements to the second one. We added a few emotional words in the title. The EMV score for the title is about 15% (ii), which is way below the recommended level for any marketing piece. I could improve the headline with more emotional words (iii). However, I can still attract an intellectual community through this headline. Further, I can improve its EMV value to achieve about 35% EMV (iv).
Your target audience determines what type of headline you can use for your piece. It would be best if you had an intellectual audience for an intellectual headline. If you are writing for the general community, you should go for the formulaic headlines. They always deliver beyond-average results.
Most people I have interacted with prefer linking to authority sites. Unfortunately, authority sites don’t always have authoritative content. Can you write a definitive piece and post it on a scammy site? It is impossible. My take is simple, link out to authoritative works. Ignore the authority sites if they don’t have authoritative works that are worth linking out to.
If I have to send you out of my website, I want to take you to the person who has done a better job than I have done in that particular area. I want you to thank me later for directing you to exactly what anyone rational would be looking for online—good, reliable, kick-ass content.
Few rules hold when it comes to proper anchor text optimization
#1. It should be natural and relevant to the link
#2. It should be a complete thought or phrase. About 3-5 words do great.
#3. It should be a way to add value to what you have said
A guest blog is a very appropriate link. However, suitability is about industry standards and acceptable codes. For example, you should not try to fix a link to a website just because it is ranking for a particular keyword. If you want to offer value in the end, link to professionals within the industry.
Assume I am writing about SEO content writing services, and I am not an expert in the field. I will quote premium article writers within my work or any other player within the industry. If you want to talk about a plumbing issue, therefore; you can link to a plumbing resource manufacturer, plumber, or a plumbing association.
Search engines are trying to learn human behavior. Though they are doing a horrible job while at it, you can be sure they will continue to improve over time. Even when you are optimizing your content for search engines, remember that your reader will ultimately need that content to make up his or her mind.
You can fool the search engines with optimization, but your readers will call you out once they realize you have nothing to offer. Your SEO writing service must make an impression on the algorithms and on the reader, who will ultimately make a decision.
I don’t know whether I am the only one. When I have a niggling problem, I just go online expecting to see a solution. Whoever solves my problem is the person I will trust to do it for me. If you have an answer to my question about me feeling suffocated in the house, I will probably let you check my indoor air quality. I will also trust your recommendations about it.
I know I am not alone. Targeting problems is now part of SEO writing services. After all, what else could you be doing in your content if you are not fixing things? Selling? It will get boring sooner rather than later.
Sometimes you don’t have a solution yourself to a reader’s pain points. That is why backlinks were invented. You are not a one-person show online. For example, though I can run website analysis and know which SEO areas need attention, I cannot fix them all. I’ll definitely fix all issues related to SEO writing services on the website. Note, however, that I will not fix design issues.
For that, I’ll have to link you with my website design guy. They serve me well, and I trust that they will serve you too. Make sure you do everything you can to capture value in your writing. There is no hurry when you are developing an SEO copy unless you are not organized.
Imagine you want to share content, and there is nothing catchy to use as your clickbait. Social posting is not a hobby. It is supposed to be a hunting ground for more clicks, shares, and such things. Sprinkling refreshingly catchy phrases, stats, sentences, quotes, etc. into the written work certainly helps.
In every ten random posts you send out there, only 2 or 3 will have some semblance of success. Most of them will go unattended and unremembered. I remember there was a time I looked for a company tweet for hours before I found it. Why? I did not know the company, but I knew what they made me feel when they made that tweet.
I still do business with the company thanks to that helpful tweet. They captured something memorable. Though my entrepreneurial journey had not reached their level yet, I suspected I might one day reach there.
Give your social media outreach a professional touch. It might surprise you that social media posts are now becoming mainstream SEO writing services.
At a professional social media post writing level, you consider things such as magnetic potential, brevity, brand voice, level of casual appeal, and such things.
When we say we do professional social media posts, some companies are quick to tell us that they read somewhere that a casual voice is good for social media campaigns. Well, we already know that. Otherwise, we wouldn’t call ourselves professional social media posts writers.
If we didn’t know what works well with Facebook, we wouldn’t tell you with certainty that we can guarantee certain engagement metrics from our Facebook posts.
You can achieve a lot with your Facebook and Twitter posts. The same case applies to all other social media posts such as Instagram, LinkedIn, and YouTube. You can set the tone of your future marketing campaigns. Some firms take a very playful approach to social media, and they are very successful at it.
If any of their competitors were to use the kind of posts they make, it would probably come out rude, unprofessional, or even arrogant.
Technically, such firms have learned to make light-hearted posts in the best way possible. They have managed to mix work with play. Even when hiring a social media writing services company, you will need to factor in all that, too.
Everyone is doing that in your competitor bracket safe for those who have realized that marketing is a long game. Shortsighted players rushing to ‘checkmate’ their opponents always fall into the traps laid out by their more astute opponents.
If you want short-term thrills, continue with the 500s. If you want to claim a piece of the pie, start thinking strategically about the content market. Think of depth and insight, think of SEO updates such as related searches, FAQs, and such things.
Is it possible to marry all these ingredients into a 500? It is technically impossible. It is also useless to try that because you will end up with a shallow mash-up.
Good SEO content today requires at least 1000 words. If you don’t believe me, take your keywords for a ride. Search on Google at least five keywords on your search engine. Pick the top 5 articles ranking on those keywords and get the average word count.
Though this differs from industry to industry, most of them average between 1000 and 1250. Apart from predominantly “local” industries such as HVAC, plumbing, locksmith, landscaping, electrician, and other home service industries that have a lower word count (averaging 825-900), the rest of the industries are going for deeper content.
I don’t mean you fill out the words just for the sake of it. I tend to view content as an art of telling us what is currently in the debate, why we should care, and advise us on how we could take advantage of the new situation.
Assuming I want to write about newsletter writing and marketing. If I have identified a trend to anchor my content, I will tell my readers about the trend. I will give a little background, both general and particular. Then I’ll marry the research with the current pain point that marketers are trying to alleviate. Afterward, I’ll propose some options for my potential reader. Before I am done, I will probably be somewhere above 1500 words.
If my depth and scope of the newsletter writing industry are at an expert’s level, I will probably be around 2500 words when I am done. Why? This is because I will also draw insights from real-world examples from my industry to help my reader personalize whatever I will be writing about in the article.