How to use local SEO for plumbers to grow your plumbing business fast in 2021
As a plumber, you want to grow your business beyond the peak seasons. Unfortunately, building any business is easier to say than to get it done. It is not the same as writing a plumbing company business plan.
When we started our plumbing website content writing, we knew we had the basics of what plumbing companies go through. It is an industry that we have served extensively and successfully.
However, we always realize that the challenges of growing a business change over time. You can no longer rely on the advertising channels of the yesteryears and expect results.
You cannot be stagnant. What worked well for plumbing companies 3 years ago is not working at the same level of efficiency.
For example, the cost of ad spends on digital channels increases every year. Besides, the number of people relying on online channels to find plumbers continues to increase every day. Over 90% of smartphone owners start their shopping for plumbing services online.
Before we talk too much and pre-empt the debate, let’s look at the actionable things that you can do to grow your business. This is a growing industry, and you can grow tremendously.
It starts with your service offering
You can have 100 clients in one month and have zero clients in the next. What you want is to grow your client base. The number one rule of increasing the client base is to retain the little ones that you have.
Growing your reputation, online and offline, is the key to unlocking your growth potential.
Do your clients know what services you are offering?
Do they know the cost of the services?
Do they know the timelines?
What are the quality expectations?
A customer wouldn’t know how you’ve performed if they don’t know what to expect. It is in your best interest to brief your customers. A website comes in handy because you can add as much information as possible.
Once you have done that, do exactly as you promised. You promised to unclog the drain, flush and remove all the bad odor from the blocking kitchen sink, do precisely as you have stated. If for some reason you feel you don’t want to do something, let the client know in advance.
After all, you want the customer to review your service based on the value for service that you deliver. Do not overpromise to get the client, only to start billing them for extras that you had indicated were included. You are not going to last long with that customer.
At Premium Article Writers, we always encourage our customers to stick to the truth in their web copy even if it hurts. It is the only way to keep your customers.
Our plumbing website writers will ask you to state clearly your product and service offerings. Your marketing fliers and contracts should be in sync with the plumbing website content.
Never undercharge! You can be fully booked throughout the year and still struggle with the bottom line. Refuse to undercharge. Even your offers should be profitable. The current market for plumbers favors the service providers. In the same vein, do not overcharge. A good balance it to be among the top 70% in value pricing. Consider the average price to be around the 50% mark. Add around 20% more, and make sure your service is standard.
Invest in digital presence
Differentiate something here; digital presence is not necessarily digital marketing. You can have a digital presence with zero digital marketing value. Presence means having digital assets such as a plumbing website and social media channels such as Facebook, YouTube, Instagram, Twitter, Pinterest, and LinkedIn.
At least set them up professionally. If it is a plumbing website, create something decent—something that can encourage interaction. A standard website should have a home page, service page, about us page, resource page/blog page, and a contact us page. If you have a professional plumbing writer, he should be able to curate some excellent information for these pages.
Ensure you are discoverable on the maps, especially on Google maps. Some curated content can go a long way in convincing people that you are the one.
Invest in digital marketing especially local SEO
There are four primary ways to do this— organic search marketing; listing websites such as Angie’s List and Homeadvisor; pay per lead model or direct digital promotions.
In terms of effectiveness, organic search ranks on top. Its return on investment is insanely good. It also helps you qualify your plumbing leads over time. If you have a professional plumbing writer, you can grow your business in a single season.
For the pay per lead model, you need to set yourself nicely with a suave keyword strategy. You also need to manage your budget efficiently to achieve a meaningful return on investment. Plumbing advertising landing pages work well with this model. Our plumbing website writers can help you create perfect pages where you can direct pay per click traffic
With listings, they rely heavily on your digital footprint and the pay per lead model. Good plumbing content for your website can set you apart easily when it comes to competition. If you have an excellent online presence, it will be easy to integrate your profile with the listing websites. One of the leading listing websites claims to have over 500,000 service requests per month and about 170,000 professionals in their professional network. This translates to about 3 clients a month and about 30 in a year.
However, this is just a general understanding. When you have a professional supporting online presence and promotion strategy, you can get more leads from the website. You can achieve this through professional plumbing copywriting services.
Direct advertisements work more or less the same as pay per click. They can also take the form of affiliate marketing, influencer community, celebrity endorsements, or other methods.
All of them require content to deliver the intended experience. So, you need to understand content marketing for plumbing websites to achieve success. It would help if you also had a plumbing content writer at your disposal when you are setting up.
Nowadays you don’t need to know everything, you need the basics, and you can let the professionals do what they do best. Premium Article Writers is a professional content marketing agency. For all your needs, they will point you in the right direction. A plumbing website writer can set you up for the right amount of traffic.
Sometimes it is not the number of visitors you can get in a month. The most important metric is the quality of the visitors. This is where experience in content marketing for a plumbing contractor comes in.
A digital agency, such as Premium Article Writers, delivers optimized websites and optimized written content that can help prospects transition to paying customers.
Know the important things
This is what a plumbing website owner should know
Online presence without promotion and optimization is not effective
Your website is your second location. It should not be a cost for you. You should treat the plumbing website as a second business location. It should break even over time. What you invest in it should come back in the form of leads.
To achieve that, you need a working strategy. Do you know how websites bring in leads? You can talk to us for more information.
Website marketing relies on keywords
Keywords ensure that customers can discover your services. Local SEO for plumbers is imperative. For example, you need a keyword such as a plumbing contractor near me. Anyone looking for a plumbing contractor near your location should be able to find you. Claiming your business location on the maps is a valuable step in setting up your digital presence.
Keyword discovery and strategy is a professional service. You need several tools that can help you discover keywords that are within your reach. If you are starting, some keywords will be too much to try on a new website.
You can contact our content strategy team for your plumbing keyword discovery and strategy. Once you have the keywords, you need to weave it through nicely into your plumbing website content. You also need effective organic and PPC marketing. They should be combined together. The organic part include organic SEO, Local SEO, technical SEO, Google my Business profile, and content marketing.
Again, you will need some writing services here for the website content, ad creatives, social media, and blogs.
A plumbing writer can make a difference
If you have a website that is not helping you bring in qualified leads, you need a professional plumbing writer. Remember, a plumbing website writer is not a plumber necessarily. It is someone who understands the mechanics of writing quality plumbing-related content.
While some of our team members have specific plumbing skills, we always insist on developing content for a general readership. Your customers do not want piping, drainage, and such jargon.
They want to know whether the services they are looking for are available from your technicians. Can you do faucet repair? Can you sort out a slow draining sink? Can you unblock a clogged toilet? Fix leaky pipes, low water pressure, flooding, etc.
The customer wants the information online. Plumbing writing services is all about laying baits online. Once the customer swallows the bait, you have to take care of him or her well so that they can call every time they need a service.
Local keywords work 100%
Assume you want a service. What would you do naturally? Look for a contractor within your location. You are not the only one doing that. Even after all the online shopping, the customer will most likely purchase at the local store.
In our plumbing website blogging and content marketing packages, we prioritize local SEO. This is not to say that we neglect the rest of the clients. Still, we know that the key to unlocking your growth potential lies in your ability to win profitable business.
Writing local SEO content is not for every content writing agency. You want a company that understands the dynamics of growing your online equity by weaving through local content.
Business within a driving distance is always profitable. On your way from a serving customer, you can redirect to serve another one on your way back. On the overall, your resources are used more efficiently.
In the keyword discovery, your plumbing website content writer should focus on local keywords that have decent search volume. Ranking position one on Google for a keyword that has a volume of 10 in a month is better than ranking position 7 on a keyword that has 100 searches.
About 65% of the traffic goes to the top 3 places. A quarter of the remainder goes to ads, and the rest is shared among the players in the top 10. However, do not be fooled by ranking only.
There is more to getting quality traffic than to rank.
Networks and local community engagement
Physical and online networks can greatly increase your reach to customers. You can team with other home services companies such as HVAC technicians, other plumbers, renovation companies, lawn care companies, and other communities that can enhance your network.
Get to know the local technicians. Interact with them on small business Saturdays, participate in local events, and such things. You don’t have to strike up partnerships yet when you are starting, but they should know you are there.
If you are acquaintances, you can make a proposal to them about potential partnerships. A building company comes in handy for a plumbing company.
Immerse yourself in customer management tips
Not everyone is struggling to land clients. If you have done half of what we have suggested above, you are already doing well in customer acquisition. However, average companies get customers. Great companies make those customers company ambassadors.
They have perfected the art of customer service. You can do it, too. It starts by identifying common customer complaints. Visit any review website for insights.
Reviews tell you what the customers care about and what not to do.
Curating the right reviews for your company can also significantly improve your credibility. You can curate five-star reviews from review sites and place them on your website. Provide a variety of them, highlighting some of the awesome things clients talk about.
Plumbing website writing services include curating and categorizing some of the reviews. It also includes other copywriting services.
Scale systematically
There is no hurry to bring in more technicians if you don’t need them. Besides, there is no need to keep redundant staff. If you acquire an existing firm, you will notice much baggage. You should ensure that you are operating through lean methods.
Part of efficient service delivery is scheduling. If you don’t have an efficient model, you will be forced to hire staff that you don’t need. As you grow your customer base, know when it is right to bring in a new technician.
A systematic model allows your company to grow without hurting its overall service delivery model. You can inculcate the values that matter to your business.
Brand yourself for the digital age
The best branding starts at the service stage. It is the core of the value proposition to your customers. What services do you offer? How do you go about it? Where do you do it? When do you deliver? By the time you brand your track with colorful company colors, you should have a clear value proposition model.
This is nothing technical; you can scribble it down in a notebook. Every day, improve on it until it closes all the potential gaps. If you want it written down logically and systematically, you can hire a writing company to put it together.
Are you a promoter of efficiency? Are you into the cheapest service? Are you a quality-oriented service? Let it be clear. It is hard to be cheap and efficient or quality-oriented. Of that, we can tell you for sure.
Ensure that your strategy is visible all over the company’s products and physical items. Ensure all digital assets such as websites, social media accounts, and any other profiles reflect your brand.
Ensure that your branding is visible in your service delivery.