A Guide into Amazon Product Description Writing

A Guide into Amazon Product Description Writing
A guide to amazon product description writing

Elite Amazon product description writers know the art and the craft of writing compelling, convincing, and inviting product descriptions without getting lost in the keyword optimization or the complex writing guidelines.

How do they do that?

Before we answer that question, let us look at what every seller on Amazon wants to achieve.

  1. Increase product discoverability on search engines
  2. Increase product awareness, such as features, benefits, etc.
  3. Increase sales
  4. Increase brand value and appeal

If every seller wants to achieve these results, what will separate the winners from the average Joes? 

In our experience, here is what matters the most in no particular order.

  1. Ability to connect with the needs of the customer in the short-run and long-run
  2. Effective communication between the seller and the customer
  3. Ability to describe, engage, and highlight the features and usefulness
  4. Ability to inspire confidence throughout the buyer journey even after conversion
  5. Ability to win over a customer to buy and have a pleasant experience with the product

Amazon is no different from any other marketplace. The product description writer has to follow the same thorough process of reaching out to the soul and pockets of the customer.

Amazon product description writers must understand the whole writing process. It is not about learning tricks of secrets; it takes deliberate effort to perfect the art—of course through experience.

 In general terms, this is the process:

  • Understand the product
  • Understand the market
  • Understand the search intention—keyword research
  • Understand the writing guidelines and formats
  • Identify the features to use
  • Create a copy

Things don’t go as straightforward for the Amazon product description writer as they are here. Sometimes you have to move back and forth to find the right rhythm for your copy.

Sometimes you will do all the other things only to fail at the last stage. Hiring an expert copywriter who has experience in writing Amazon product descriptions can help.

At Premium Article Writers, we will tell you if you have enough materials to complete a product description that will convert.

If you don’t have all the information for the writer, we will help you retrace the steps.

In no particular order, allow me to take you through this guide.

Product, Customer, and Keyword Research

To a good writer, everything good starts with research.

When I say research, I do not necessarily mean intricate research designs, data collection, data analysis, and interpretations

. It can be more straightforward.

It is much simpler, thanks to many exploration resources out there. This tool is one of them. Amazon keyword research can shed light on what you should focus on to achieve results.

It will give you the search queries and phrases that people use.

Take your product + feature, search on the preferred tool. It will provide you with search volume and related searches.

Repeat the exercise with all the top features of your product.

Shoppers search for keyphrases. About 44 percent of them go directly to Amazon to place their search queries. They rarely write full sentences. If they do, they are just queries.

On Amazon search, they get as many as 12 suggestions for every key phrase they type.

Start typing on the Amazon search, and you will see the numerous suggestions that you will get.

You can use the suggestions to fortify your writing.

You aim to find those keywords that people will search for, and Amazon is happy to give you that without even trying. Sometimes they will start their search on Google or other search engines.

Since Amazon has a high domain authority, products listed on its website rank exceptionally well if you optimize for specific keywords. 

Your work is to factor in the keywords, and Amazon will do the rest, including SEO.

Newbies say that the Amazon product description format is somewhat limiting. If you write product descriptions that rock the world back and forth elsewhere, you will find writing Amazon product descriptions boring.

The reality is quite different.

Take a look at these samples below.

This one too

Nothing here looks flat.

On the other hand, you will find millions of product descriptions, surprisingly doing well in terms of sales and reviews, with terrible descriptions.

The amazon product description

 writers that do this job amaze me. Typos and bad English top the list. Lack of organization, missing logical flow, missing keywords, and such things are also quite prominent.

Sometimes writing A+ Content is an exception. Even Amazon sellers central guidelines see it fit to tell sellers to write full sentences and correct grammar.

What at Premium Article Writers we know?

The Amazon product description format can be fantastic if utilized well.

Some people fall into the trap of trying to fit the other formats into Amazon.

Though the principles are the same, the execution is different. You have about five bullets to make an impact.

In your eCommerce store, you can use more bullets as long as they are all relevant to your buyer persona. The buyer persona I am referring to is a product of qualitative and quantitative data.

It is also a product of deliberate interrogation of the typical life of your prospective buyer.

What does he want? Where does he want it? When does he want it? In what quantities does he want it? Is he using the product to supplement another one?

The list is not exhaustive. You have to be thorough if you want to stop being one of the sellers and join the elite class of people who offer unique value to customers.

Remember, people remember what you made them feel long after many years. Products don’t have to be epic if your experience is legendary.

Back to bullets

“You have to scrum the information into a tight space. It is not fun.”

That is what many product description writers on amazon think. It cannot be further from the truth. Bullets are magical.

When challenged to squeeze in a tight space, you have to get rid of unnecessary baggage. Remove your oversize coat, boots, and if possible, leave the undies on only. 

You want to be essential, useful, and completely helpful.

In a classical product description, you don’t want to spoil the fun. Leave some room for imagination. You want to whet the buyer’s appetite to desire more of the product enough to make them open their wallets.

You cannot afford to add one more word if it is unnecessary. You don’t have to use all the bytes worth of space (Remember, there are character limitations for every category).

Once you have added everything the buyer wants to know, close the art shop and let the product do the rest for you.

We assume that you made a product with a particular customer pain point in mind. For example, finding breathable, soft, flexible, and durable running shoes on a budget is quite tricky. 

If you make such a product, you want to highlight those pain points exhaustively. Once you are done, I won’t look twice at the product before I add that to cart.

That is what your Amazon product description writer should focus on without vacillating over other unnecessary information.

Any attempts to stretch your content can backfire spectacularly.

Amazon insists that product descriptions must be truthful. It is the logical thing to do because the site wants its customers to have a perfect experience. So should you.

Careful use of words such as one-of-a-kind, revolutionary, innovative is imperative.

Remember, you don’t want just to sell a product. We are in the trust economy where reviews can make or break your brand. 

Telling your customers that product A does X, Y, and Z is easy. However, they will test for all aspects of X, Y, and Z. It is not because they don’t trust you, but because we buy products for various reasons.

Person one will buy it because of X and Y features. Person two will buy it for feature Z only. The combinations can be up to 7 for a product that has only three functions. 

You want to make sure that every product description feature that appears there is concise and achievable.

You also want to make sure that the benefit is realizable. It should not feel as if it is an imagined benefit.

If you say it is an exclusive product, it had better be. I don’t want to find every Jack, Tom, and Harry in the streets wearing or donning it. It will hurt my feelings.

I might decide to leave negative feedback, and I might not be the only one.

Edit to Reflect Reviews

What do people say about your product after buying it?

They say the fabric is too thin, the battery does not last a full day, the color fades too fast, the smell is not great, the specs are not right, and such things.

I will give you an example.

They always tell me that my tea bag is enough to make one cup of black tea.

The tea bag can comfortably make six teacups of white tea (with cream or milk). I feel like I am taking too much caffeine from that tea bag, which makes me feel shortchanged all the time.

I am still looking for a smaller tea bag that can do strictly one teacup.

I might be an exemption in this case, but indeed, a quick Google search tells me that I am not. We are many.

Such a situation could be the case with your product descriptions. If the seller stipulated that you should steep the tea bag for just 2 minutes then remove it, I would enjoy my tea much better.

Amazon gives you room to revise your product descriptions to reflect what your customers discover.

Maybe your picture does not tell the full story. For example, if you sell apparels such as dresses, you may want to let the customer know that the dress will need a blinder inside if it is an outdoor cloth.

Don’t let people discover faults with your product. Be ahead; let them know what to expect.

You may not get the same number of buyers, but you will undoubtedly make successful sales, not returned goods and bad reviews.

Furthermore, you should use reviews to improve your product.

However, the aim is to focus on the selling point. Are you selling summer vacation clothing? You may want to focus on the qualities that people are looking for in the hot weather.

They may want breathable, thinner, luscious, and such descriptions. Of course, what sells well in winter will not sell the same way in the summer.

Amazon Product Description Editor

Occasionally, you will need to freshen up your product description. Your competitors may have discovered your selling point, imitated it, and made you look ordinary.

The trick here is to factor in discoveries about your product. Customers are generous with words.

Amazon makes it easy for you to discover popular features. How many customers say the product is cute? Sturdy? Cozy? Etc.

You must appreciate the feedback that you have by being thorough.

At Premium Article Writers, Amazon product description editing takes more than knowing the product and the customer.

We delve deeper into learning what is wrong, what is good, and what needs to improve.

Maybe it is the tone, language, grammar, and such things that ruin your copy. You can work on just those items without hurting the core of the remaining product description.

Maybe there are lingering questions about the product. Is it for a specific gender? Can it go with X or with Y? Is it a close fit? Is it hand or machine wash?

Again, Amazon analytics juggernaut makes it possible for you to know all the questions that customers have about your product.

Those questions say that you have missing information on your description.

Maybe it is the order of the bulleted points that does not highlight the most significant benefit or feature.

You don’t need to overhaul an excellently written work; you can make a few tweaks to make the copy sharp. 

Customers asking questions mean you must have left vital information. Go back and provide the information that they are asking for. Don’t stop there; answer any other issue you can think of during revision.

Read the writing guidelines thoroughly to avoid your listing from being dropped. Amazon provides guidelines in every category. They specify things such as character count, words, and phrases to use for every section.

Stick to the guidelines if you don’t want to go back and forth. If unsure about what to do, get in touch with our Amazon product description writers for guidance.

The holistic appeal includes a great title, perfect image, spot-on bulleted features, and complete product description.

Amazon Product Description Images

Remember Amazon has a guideline on the image quality and specifications

If you have challenges taking great pictures of the real product to look as perfect as the CGI-computer generated design copy, use the design copy on your Amazon product description.

High resolution is always best. Highlight the core features of the product on the primary product image and secondary images.

Deliver 6-8 pictures for every product. This number will be enough to capture all the product’s features.

The Description 

Explain the product; tell us what it does, and why people should buy it.

The aim is to ensure that the reader will not have any more questions after reading the description.

The goal is to inspire enough confidence to make a purchase.

Successful product description writers must offer:

  • Essential
  • Extended
  • Technical information where necessary

In that order

The approach should include buyer persona such as age, income, language, gender, education, sometimes race, location, etc.

Amazon Product Description Template

It is easy to think that you can achieve great results if you have the right formula.

Unfortunately, templates are just that. Most people use the 3-point rule; complement, product feature, and recommendation.

It is a great tool, but it does not work all the time. It works perfectly for personal effects such as clothes, footwear, personal consumption goods such as shaving tools, and such things.

Do you think it can work on a flashlight?

Part of writing great Amazon product descriptions is to know that everything is custom.

What worked for you in product A might not work on product A.1 (its improvement).

Testing can help in such a situation. Split testing is a great tool when it comes to testing the user interface.

Like it or not, your product page is a user interface. You want to test how people visualize, interact, and engage with the product page.

Your product description writer must understand what you are trying to achieve with your description intimately.

Eventually, you want a product description that sells. But to get there, your amazon product description writer must highlight the features that your buyer will search.

So, the template will not do much if you don’t have the essentials. Secondly, you need to understand the thought process of your buyer.

In your description, you want to ensure that every bullet reflects what you ideally are selling.

Toyota and Bugatti both sell cars. However, that statement is laughable. If Toyota sells cars, then Bugatti sells luxury, class, quality, and ambiance in the transport services.

Toyota will talk about the number of sitters, drive, cylinders, and such things. Bugatti will speak of acceleration, top speed, engine displacement, etc.

You are not selling a dress, wine bottle, tablet, decorative stickers, doormats, coffee mugs, etc.; you are selling certain features and comforts.

Essentially, that is what an average customer is looking for online. He is looking for a comfy, soft, easy-to-clean couch. She is looking for an elegant, sensually hugging dress for that summer date. She is looking for fun, mystical, diabolical even, Halloween costumes.

These features and comforts deliver value. Don’t do your product descriptions for just the search engine. The Amazon product description writer must target the reader.

So, Appreciate The Pain Point.

Remember, the pain doesn’t have to be a pain. It can be an urge, desire, intention, craving, or anything else that you know your customer could be having.

To do that, you have to reach out to the most profound human needs and desires. You must be topical, too. You don’t want to miss out on a festivity shopping just because you could not revamp your descriptions to feature those festivity anecdotes.

The type of product can determine the approach you give it.

For example, a shaving machine is more of a basic need. Anyone searching for it is particularly troubled. The customer needs something that is missing in his life.

Someone who wants to buy Halloween costumes is out to have fun. There is nothing urgent about it.

In the former, you want to answer the common niggling issues about shaving such as trimming, edging, aftercare, and such things.

In the latter, you want to excite and entice. You want to poke fun, too.

Reach out to emotional, economic, and social appeals.

Do you want your brand to have that exclusive tag? You may want to focus on product heritage, quality, and process.

For example, handcrafted copper wedding rings can cost almost the same as gold ones. Why? They sell craft, art, and raw heritage.

If you have such a product, you will be better off marketing it as an exclusive product. Someone who is looking for a unique ring will most certainly look at what you are offering.

You can get away with a lousy description thanks to the high-ranking ability of Amazon on various search engines all across. But, you have no idea what people do once they are on your product.

Some will abandon the shopping midway. You will not know that.

Some go back on the search engine to try more lack. You will not know that either.

They can abandon the whole mission and try another thing altogether.

These scenarios don’t look good on you.

Your product page must be complete. It must close the deal. As long as the person is there, you must close that person if your product is indeed what he or she wanted to buy on Amazon. 

It is not just on Amazon, writing product descriptions for an eCommerce store is a process of getting the person to press that shopping button.

It does not matter whether it is on social media or your website. Once the person is there, guide him through; show him or her all the critical aspects of the product.

Technical VS General Information

Have you ever noticed that some products only have technical information and no general information?

Have you also noticed that the reverse is true in some products?

Some search terms show a certain level of understanding of the industry. For example, if I search “work computer for sale,” I am likely to find an average computer with 2-4 GB RAM and an internal memory of 256 GB.

If I search for gaming PC, I had better be ready of the terms that I will receive. Memory and RAM will be the least of my concerns. I will find information on graphic card, processor speeds, and such things.

At Premium Article Writers, we ensure that our Amazon product description writers test and retest your descriptions.

We want to understand your typical searchers. What are they searching for on Amazon marketplace? What is the search engine likely approach to such a search query? Will it favor technical information or general information? 

If a product favors a tech-savvy buyer persona, the default product description will be technical. We will add other information after interesting the customer with all the relevant technical specifications.

If the product favors a general audience, we will not bother much with the technical details. We will stick to the feature-benefit template.

There is even an option of mixing things up—a few technical details sprinkled over the general information.

The Art of Writing Great Product Descriptions

You have a product that probably has more than one feature. When you want to sell, you must ask yourself several questions.

As you saw above, different people will buy your product. Some will buy because of one feature, and others will buy a collection of features.

For example, though I have a laptop that has gaming capabilities, the most significant task I give the product is running analytical tools and occasional c-panel.

Any Amazon product description writer may want to put that in mind when writing.

Which feature sells the most?

In other words, what is that unique aspect of the product that makes it sell?

If you can answer that question in one sentence, you already have a winner.

Examples below

  1. “Class and elegance come out of you every time you don on these heels.”
  2. “Power on the go. You never run out of juice”.
  3. “Crew tee elevates your masculine apex.”

To a philosopher, these are just platitudes. To marketers like you, and me, those words are winners.

If I am looking for a crew that can make me stand out, I need that crew right there that illuminates the masculine apex.

The same case goes for the lady who wants to make a dramatic entrance. She will wish to have those heels—price aside.

Breaking down The Points

It is not very simple when you have a bunch of them. The trick here is to use your content map.

As noted in our previous blog, the content map will factor in the conversion process—buyer persona, customer journey, and the value proposition.

You need the feature that separates your product from the rest of the pack or one that joins into the party.

Elevating a Feature(s) Above Others

The biggest and the most iconic brands in the world have many things in common.

The most revealing one is that they sell the product experience. These companies will never sell you the product. Think of Google’s convenience on the web, Facebook’s ability to connect with your friends and brands effortlessly, Gillette’s smooth shaving experience, Guinness, Coca Cola, Apple, etc.

They don’t sell products per se. They want you to develop a certain feeling, desire, emotion, or connection that will help you buy the product unconsciously.

For example, if you want a good smartphone, what do you have in mind? Apple first, then others follow. If you’re going to quench your thirst, what do you think of in terms of non-alcoholic refreshments? Coke first, and then others follow. 

Are you selling a padlock or security guarantee? Are you selling whey protein or healthiest protein package? Are you selling a memory card or a reliable storage?

When looking at your product, find one or two features that will make your prospect interested.

Once you identify it, ensure that people attach the feature to your product.

Well, I am not here to help you with branding; I am here to tell you about writing Amazon product descriptions that rock.

If you are a first-party seller, you may need enhanced brand content or A+ content. At this level, you will need to bring your A-game to deliver brand-worthy content.

At this stage, you are ready for premium writing services from our managed circle.

If you have identified the magical feature, now you must elevate it beyond the others. Gillette does that so well. They call their shaving blade or “Fusion 5” after successfully marketing “Triple Blade.”

You’ve probably heard many other products that elevate one feature above others to good effect.

Handheld vacuum cleaner, sharp-pointed ballpoint, non-stick cooking pan, super bass sound system, energy-efficient HVAC system, all-night diaper, triple-refined scotch, are just a few examples.

When writing your product description, the elevated feature will draw attention to your product. It will arouse the interest of the customer to know more.

Why is the scotch triple refined? What about the other scotch, are they distilled just twice?

Any rational customer using a product that is inferior to the product you are selling based on the elevated feature may want to try the other one.

Is your current Amazon product description writer able to deliver that feeling? Is (s)he just trying to make you an average product seller on Amazon?

At Premium Article Writers, we tend to run away from such descriptions, and we are quite successful at it.

We only deliver winners for you. We want you to stand out today and tomorrow. We want your brand to start winning market share, not a couple of sales.

We do not want you to write a description of your product for the sake of it. We want you to start winning as a brand. We want your product to start gaining traction as the synonym to the experience that you want to give your customer.

It starts today if you’ve not started already.

Heightening Action

Customers will always have questions and doubts about the product they are about to buy.

It is your responsibility to clear all the doubts. Amazon does not allow claims and guarantees.

In short, they don’t want commentary on the product description. The freedom of storytelling you have on your eCommerce store is not present here.

However, you still hold the keys to the solution that you are providing the customer.

Here is where you use the magical word ‘for’ adequately—for extra comfort, for a smoother shave, for all-day protection, for all family use, for fast charging, for exotic appeal, etc.

You are clearing the doubts one at a time. Who needs to make claims when the customer is listening?

You only make claims to turn the customer’s head. When the customer poses to listen, you sober up, specify all features and benefits.

The customer has dry skin. Can your product help with that? The customer gets aftershave rash. Can your product help?

Gaming the Amazon Ranking Algorithm with A+ Content

I don’t want to bog you down with technical jargon about A9 algorithm. I promise to be gentle in the best way I can.

Search engines such as Google, Yahoo, Bing, and others use a formula to rank products and content on their results page.

If you did not know, Amazon has its unique formula of how to rank products.

According to various experts, here are the top four ranking factors that determine organic search on Amazon.

  • Text match relevance
  • Price
  • Availability
  • Sales performance

Other factors include reviews, fulfillment history, images, and content quality.

Let us look at the text match relevance on Amazon search rank. People search for the exact things they want. They will type iPhone x cover, plain white tee, water bottle, shampoo, whey protein, gaming pc, and such things.

If you don’t optimize your content to capture the search terms, you are unlucky. The Amazon product description writer you hire must be privy to this information.

Amazon segregates vendors and brands when it comes to writing product description privileges.

  • First-party (1P) sellers can add A+ Content, while third-party (3P) sellers cannot.
  • 1P content supersedes 3P sellers.

There are many other privileges for 1P sellers. You may want to look for ways to join this elite club because you will have the freedom to add all the brand content you want.

You can even compare products; add videos and details for every product.

Here is how to work with keyword relevance on your Amazon product description page.

The Product Titles

Best practice

  • Incorporate the most relevant keywords
  • Offer the most pertinent information in the first 112 characters
  • Use at least 80 characters
  • Never exceed 190 characters

Amazon truncates titles that run beyond 112 characters. The limit is smaller on mobile search. If your average shopper is mobile-first, you may need to add all the vital information in the first 50 characters.

Customers depend on this information to click on your listing. You have 112 characters to make an impression.

The seller above covered everything in less than 112 characters. This one below has a truncated heading.

This one shows the truncated Amazon product description title

There is a possibility that there are many competitors out there. You must know which keyword or feature is the most important in the eyes of the shopper.

Writing the Product Titles That Convert

Research the keywords

Start with keyword research on some of the words that you want to use for your title. Be gentle with keywords on your amazon product descriptions. Sprinkle them like hot sauce—just the right amount.

The amazon product description writer will weave the keyword generously on the copy.

Let us attempt this using an example. Assume we are selling a shaving machine. People will search for many things that are related to shaving machines.

Here is a sample. Amazon shoppers will search for manual shaving machine, electric shaving machine, smooth shaving machine, beard shaving machine, shaving toolkit, and such things.

A quick Google search can shed some light on what else you can include in your research.

See below.

Try different search terms related to the product. Use the core features to spice up the search.

You will see some of the search terms that are related to your product.

The goal is to include some of those phrases in your title for optimal discoverability.

What to include

In your product title, you will try to weave through the brand name, product name, key specification or feature, further features, and benefits.

Here, you want to use powerful words that have meaning. Words such as heavy-duty, durable, smooth shave, and trimmer can bring good traffic towards tour product listing.

Adding one more keyword can increase your search target pull. Here is an example.

Electric shavers yield about 4500 searches every month on Google. Electric shavers with electric razors generate almost 6000 searches within the same time.

It is easy to be carried away with the search volume. Don’t be too excited to add phrases that have good volume if your product is not offering the service.

Add keywords that reflect directly on the service you are offering. Don’t waste peoples time. Amazon will not look kindly upon such behavior. Remember, Amazon analytics tracks page visits and conversion rates.

If your work is to drive people to your page and they don’t find what they were looking for, you will lose your high ranking.

Amazon product description guidelines specify the character count for a general description, mobile search descriptions, and ads.

In that case, you must prioritize the keywords to appear in the search. If you don’t appear in the search results, you don’t stand a chance of making a sale.

To enhance your discoverability, you can submit a separate list of keywords to Amazon. Your Amazon product description writer can help you prepare the keyword list.

The list will help you rank better even when the automatic Amazon description aggregator blinds your custom description.

So, priority is to appear. Once the person clicks on your product listing, you have an opportunity.


  • The Amazon product description writer should use the standard formulas for titles provided by Amazon
  • Test different title formulas
  • Skip the non-essential information

As noted, price is a ranking factor. Did you know that your Amazon product description writer could determine how much you can charge for your product?

According to research, that is correct. Here is just an example of a married cup that had a 10800 percent hike in price thanks to good storytelling.

With the right format, template, acceptable HTML codes, and editing, someone can even double/triple/quadruple, etc. the price of a product.

I can pick your product, create a compelling product description, and start selling your product at a profit. I will not be the first one who has done that.

Take great caution when writing mobile-optimized product descriptions for Amazon. You must look at Amazon’s mobile optimization strategy to do well.

For example, they only show about 200 characters of the product description on mobile. Your first 200 characters will be critical because the Amazon product description appears just above the bullet points.

Remember, about 70% of Amazon shoppers are using their smartphones. Those sellers targeting mobile-first customers tend to duplicate points in the product description and the bullet section.

It is not necessarily a bad thing, but you can do better. Instead of duplicating the features, you can instead expand on them. Keep the main points, but don’t repeat them. Add a story, application, or experience to them.

Provide Killer Bullets

Have you ever heard of an elevator pitch? In entrepreneurship, you meet this venture capitalist on his or her way to the meeting. You have 90 seconds to tell him or her what your product is, what it does, and why he or she should care.

In the Amazon product description writing, you employ the same approach, only that you have 15 seconds, sometimes less.

Bulleting will be an art of exciting man’s deepest desires.

The five bullet points Amazon product description best practice tends to scare most newbies. You are not sure what to do with the points.

After all, all you have are product features and not anything else.

What Do You Add In The Bullets?

You add benefits of using the product. Never be so interested in writing product features, which is necessary though, but you must write them in a way they show the benefits.

I call it the feature-benefit union. It has to be perfect.

For example, I have a product with the following features:

  • Breathable
  • Soft inside
  • Durable
  • Classy
  • Flexible

If the features are the same for a sports shoe, a yoga shoe, and casual wear, I will have to decide on what is more important to every customer.

To a yoga customer, the Amazon product description writer will dwell on flexible, soft inside and breathable as the core points in that order.

For a sports person, flexible, soft inside, durable is a better fit. The casual wear customer might be interested in classy, comfortable, and durable as the core features.

If I use those exact bullets in my product description, I will be losing an opportunity to add valuable keywords, benefits, and others.

I prefer to infuse my personality and that of the target audience into the description.


  • The first three features and their benefits are paramount. Pick the best, clear-cut features and advantages.
  • Add the seller keywords about three times, in the title, tags, body or the bulleted list
  • Sometimes you can go custom—fashion favors the bold
  • Awaken the common senses

Since you don’t have a chance to interact with the customer face-to-face to help him or her with the buyer experience, you have to make up for the lost sense of touch and smell.

Does the product excite taste buds; you must use words that describe the product’s taste. Excite the sense of touch by describing the feel. Let us feel the comfy feeling on a couch before we buy it. Stimulate our sense of smell through the vivid description.

The customer is online. He or she will rely on your range of descriptors about taste, smell, and feel to make a decision.

  • Quality images—be spectacular

Benefits of Bullet Points Amazon Product Description

Some sellers think that Amazon is out to punish them by setting strict product description guidelines and formats.

On the contrary, Amazon is trying to deliver excellent customer shopping experience. The Amazon Product description writer ought to embrace the guidance.

The company wants the whole experience to be uniform, irrespective of the product, or service that one is buying.

They also want the marketplace to be sane. If everyone on Amazon Sellers Central did what he wanted to do, it would be a chaotic marketplace.

Lastly, they want to save. It sounds laughable again. Picture this.

Amazon has over 600 million products on its seller’s portal. If they allow each seller to add just 50 characters, that will be 120 GB worth of dynamic storage.

Amazon.com brings together many items, and the need for optimal usage of resources is imperative, every bit counts when it comes to profit optimization.

However, the company does not overdo cost reduction at the expense of customer experience. The latter comes first. In that case, they have looked at the most effective product description copies.

They have studied some of the most effective marketers and product description writers to come up with the templates and formats.

To you, the benefits of the bulleted product descriptions are multiple. Let us look at just the top three.

The Content Is Scannable

People don’t read through the lines. They prefer to skim through the content no matter how good it is.

When it comes to scannable content, the first word or sentence is always the most critical.

  • Choose the points on the order of priority
  • Choose the first word of every sentence as if you are naming a baby
  • Choose the first sentence of every paragraph like your sales pitch depends on it—it does 100%

People take a keen interest in the first word of the sentence. An Amazon product description writer should not waste it on a flat word. Try one of the power words here.

Check examples of great Amazon product descriptions above.

The writers take special attention to every word that begins the paragraph. It must be something that buyers relate with or can connect.

Notice how careful the writer incorporates punchy language such as “Self Hair Cutting System” or “Novel Pattern Design.”

The two products feature heavy HTML coding on the bulleted lists. Don’t try that, though. Stick to allowable HTML—line breaks, bold, and bullets.

It Is Focused

You don’t have room to wiggle through the bush to drive the point home. You are forced to deliver the punch line first, and then glitter later.

There are five bullets, though you can have more.

It tells you that you have to add the top five product features. Don’t be tempted to combine points.

Doing so will make the copy look fuzzy, hasty, and rushed. Let it flow naturally. If a point does not marry with the keyword or block of words at the beginning of the sentence or main point, let it go.

It Is Exciting

Product descriptions and miniskirts have many things in common. For starters, they are long enough to cover the essentials yet brief enough to keep things exciting.

Most product descriptions are boring. They are either too long, too technical, or too flat—sometimes all of the above.

Few people know how to weave in some powerful words into the text to add life and thrill.

If you notice that your copies don’t awaken some of your senses, you need to hire an Amazon product description writer.

You cannot afford to bore people using a five-point bullet list.

At Premium Article Writers, we specialize in strategizing, research, writing, formatting, and editing Amazon production descriptions.

Our specialized team of experts has mastered the guidelines, formats, and best practices. They have also written many successful Amazon product descriptions over the years.

Amazon Product Description HTML

Unlike popular belief that you cannot add HTML on your product description, you can do. Amazon gives special consideration to line breaks only.  Top Amazon product description writers know how to weave the allowable HTML on the text to give your copy a neat look.

Amazon says you should not, but they do not limit the number of characters you can use on your keyboard.

Light HTML tags such as bold and paragraph separators are still applicable. They make your copy readable.

Your Amazon HTML product description should not flaunt the terms and conditions.

How to add HTML of product descriptions

  • Write the product description normally
  • Insert HTML in the place where you want to highlight
  • Remove the spaces and any other unnecessary parts
  • Copy and paste the written product description on the product description space.

Don’t try to be smart with the rules, though. Focus on helping the client read your copy better.

Amazon product description writing is the future

The Amazon marketplace has been growing over the years. It continues to do so, no matter the state of the economy.

Every year, millions of news products are listed. Not everyone is using an Amazon product description writer to give his or her copy an edge.

 According to research, third-party sellers are still the majority making up over 50% of the sellers.

Whether you are producing your product or selling other peoples products, you can still succeed in the marketplace.

As long as you can offer value in your products and your selling materials, you can grow. However, it requires premium writing services to deliver epic Amazon product descriptions.

At Premium Article Writers, we can help you with the process of writing great Amazon product descriptions. We focus on copies that can help you establish an online brand, increase sales, and increase profitability.

Talk to us here.

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