A newsletter campaign is an email marketing strategy with a personal touch. Maybe it is the salutation or the language, but compared to other marketing techniques, consumers tend to relate to a well-written and personalized email.
In addition to this, email newsletters are easy and cheap to produce making them a nice fit for start-ups and small organizations. Content writing services packages write email newsletters for organizations at incredible prices.
Most of the time, companies use newsletters as a marketing or
informational tool. Although the word suggests news, email newsletters can be
used to promote a new product, to provide educational resources, to offer
special discounts, rewards and offers, and even to invite people to a new event
or product launching.
How do I start a newsletter?
The good thing with email newsletters is that you can start small and move towards a more diversified approach. Here is a systematic guide on the best way to start an email newsletter.
Look for/choose an email
You do not need special tools to learn how to start a newsletter. If you are a small start-up company, you could gather email addresses and send them out via G-mail or outlook.
However, this method is tiresome since your list will keep growing as your business grows. You will also need to keep track of anti -spam laws and struggle with the few formatting options.
The best thing for this option would be to hire content marketing services to collect the emails and create the newsletters.
On the other hand, you can work with an email-marketing platform that will allow you to carry out all your activities in one place. For example, you will manage your list, create messages, manage the list, and send messages from one service.
As you would expect, there are a number of email marketing sites and platforms. Here is our top recommendation:
This is an excellent tool for a beginner or any person seeking to
test their marketing campaign. It is very simple to comprehend and use.
This intermediate level site gives you a list of automated options, templates, and segments to help you organize your email list.
This platform combines a suite of tools for you to test and optimize,
it helps you to design, and optimize your campaigns. The excellent features and
templates are amazing for both advanced and beginner levels.
Gather email addresses to help
you build your email list
Gathering a list of email addresses is your next important step. After all, your newsletter will not be effective if there are no recipients. When building your list, let people opt in as subscribers so that you can be sure that they are interested in your business.
Focusing on an interested audience will help you sidestep the spam laws and create further engagement with your audience.
How to start an email newsletter
- Create a personalized call to action for each of your blogs/websites/ landing pages
- Set up an onsite re-targeting pop up which is relevant and timed
- Design a timed pop up survey for your audience
- Use humor/sarcasm in your call to action
- Describe value rather than statements in your call to action
- Create several landing pages
- Create urgency by providing relevant content
- Use social media handles to encourage more subscribers
- Include a call to action on the about us page
Get ready to send the first
message by creating your newsletter
When you have all the tools and a number of interested subscribers, then the other step is to create the message. Your message will be determined by your platform and your preferences.
You can either start from scratch or choose an already existing template to customize. Remember this is the most important part since the audience directly evaluates it.
How to write/ start an email newsletter content
1. Figure out the goal of your newsletter
Before you write a single word, ensure that you have a strategy that incorporates a bigger picture. Whether you are seeking for leads, more email contacts, or traffic, your goal should go beyond the number of people who open the email.
Let the rest of your decisions flow from your goal and purpose.
2. Research and gather your content
If you set your goals early, you will have plenty of time searching and organizing your ideas. The best way to start a newsletter research is by marking content randomly.
This means that you are not pressured to search for the information but you save it for later use when you stumble on it. You can find great content on:
- Your company’s blog and website
- Your social medial handles and
- Existing training documents
- Internal newsletters
- Lead-generation content
3. Choose and
design your template
Before choosing a template, make sure you have an idea of how you
want your newsletter to look like. This will save you the confusion of having
to choose from a number of amazing templates. You will also know how much space
you need and estimate the number of words.
A simple design is great. You do not have to go flashy or squeeze in
your content. If you are not familiar with template or designing emails, have a
look at premade templates. It will save you the heartache.
4. Set the size of your email newsletter
This is an important step since you might not figure out the kind of
device your audience will use. Use a universal 600px width and a considerable height
as long as the design is not affected. However, try to make your document shorter
due to sensitive spam filters.
5. Fill up the main content
Spend time adding words and perfecting the main body of your email.
If you choose to use the brief approach or the long educational approach, ensure
your language is clear and free of ambiguous phrases. You can add some images
to support your copy.
Edit your copy thoroughly since you cannot change it once you click
the send button. You can even ask a colleague to proof it or to check clarity
6. Add personalized content and tokens
Your audience is likely to open a newsletter that feels like it was written specifically for them. To achieve this, you have to segment your email and your receivers depending on age, demography, likes, hobbies among others.
If your software has a personalization token, choose a few that are relevant but not too creepy. The last thing you want is a customer who feels like you are stalking them.
Use smart content to show a relevant call to action to each of your
7. Write your subject and the name of the sender
Whether you choose to include the company name or a person’s name, adding a sender name increases the number of clicks and opens. This is because it makes the email recognizable even to receivers who might have forgotten their subscription status.
Writing a subject line can be tricky. We have listed a number of suggestions to help you write an attention grabbing subject line.
8. Add alt text and plain text
Adding an alt text will be handy when a picture takes ages to load. Since some email providers do not display HTML properly, adding an alt text will help the receiver to identify what is in the picture.
As much as you can use the images to communicate entirely, it is important to make each element independent. Make the links and plain text clear without the images.
9. Take care of the legal laws
Ensure that you have footer in your email and an easy way to allow
people to unsubscribe from your newsletter. According to the CAN-SCAM law, you
should also include your address in your footer details.
10. Choose a browser and an email provider
Before making the final decision, you need to test out the most
popular browsers because email providers do not read and interpret code the
11. Send the email and analyze the results
After clicking the send button, wait for a few days and check the
performance of your newsletter. Mark the performance against the set goals.
With this data, you will know where to change or improve during your next
Useful tips when starting a newsletter
1. Make your headline concise and attention grabbing
The best way to start a newsletter is by being clear and purposeful from the beginning. Many recipients will decide whether they want to read the email based on the subject line.
Here are a few useful points:
- Eliminate filler words and fluff
- Place the most important words and phrases at the beginning
- Introduce an offer or a new experience
- Make it relevant and timely
- Include names of celebrities and famous people admired by your audience
- Spark curiosity by telling a five words story
2. Avoid clamping everything
Say no to the temptation to include too much information at the same time. After all, if it is not interesting, few people will read it all the way through.
Write shorter newsletters, which are specific and share an individual message. For example, do not combine a welcoming message with and educational message. These points will help you in writing a clear copy.
- Do away with technical and industry jargon
- Remove terms and phrases that do not add value
- Create an outline before you start writing
- Write your points in order of priority
- Include third party content from other amazing newsletters
- Use social media as a teaser
- Incorporate trending topics and events
3. Personalize your emails
It is possible to include each subscribers name on the subject line using
marketing tools. Personalizing emails makes the audience feel seen and valued
hence there is an increased possibility of conversion and positive feedback.
- Find uncommon commonality by showing your audience how much you have in common. You can check across social medial platforms for shared hobbies
- Highlight mutual connections
- Send your email when it is likely going to get a reply
- Address specific pain points such as finding a job or searching for a product
- Use your customers name more than once throughout the email
- Warm up your email by adding a genuine compliment
4. Incorporate your branding in a
Although content quality is important, consistency and timing also
play a role in the effectiveness of email newsletters’. Sending a regular
message will create your business presence and give it more authority. Ensure
that your newsletter has these five main elements:
- Pays attention to the subject line
Make your first message a welcome
Welcome emails will have a high open rate since they are the first point of interaction between you and the audience. Use this chance to demonstrate your value and the benefits of your newsletters.
Do not get too carried off to forget thanking the subscriber and offering the best content for them.
How to run a newsletter
A newsletter campaign is not something you can launch on a whim. You have to be strategic and make calculations. After writing your first newsletter, you may find that your subsequent letters are monotonous or lack motivation.
You can change the style by diversifying your newsletters. We recommend using content marketing companies to run professional newsletters. Check out the types of newsletters below:
The standard promotional newsletter
This is the most common type of email. It is strategic and calculated. However, you can add more co lour to it by:
- Giving a free product/offers and discounts
- Using slogans from popular music and movies
- Use fonts, colors and images that grab attention
The seasonal campaign
This periodic promotional email is strategic and planned. It can be a follow up either after an event or a holiday sales resource. Depending on how it is drafted, it is very effective for B2C and retail businesses.
Seasonal campaign newsletters can be prepared easily and quickly by content marketing services. When planning such a campaign, please consider the following:
- Start early to avoid bombarding people during the holidays
- Give an exclusive and attractive discount
- Use urgency by limiting your offers runtime
- Use colors and language that matches the mood of the holiday
The triggered email newsletter series
This is automated email marketing where the users’ action triggers a
response. For example, users who click on a link from your social media
handles, promotional messages, clicking on a link or viewing products details
without purchasing the product.
Types of email triggers to add on your newsletter
It is triggered
after a customer purchases specific products or shown interest without
An email is sent to
someone who requests or is manually added to a list
It is triggered when
a person who is part of a campaign activity fails to open a specific campaign
or opens the email without clicking on any link.
It is a follow up email
after a subscriber shows interest/disinterest in previous campaigns.
Do not worry about how to prepare the above email triggers. Working with a content marketing agency will help take a lot off your plate.
The product update newsletter
This is not a real campaign but an interesting update that is both educative and entertaining. It keeps readers hooked on what is happening in their world. It also avails resources and builds brand loyalty by writing this share worthy content.
The connect- via -social newsletter campaign
This is more of a social engagement than an email engagement. It runs from Facebook, LinkedIn, to Instagram. Although it is designed as a newsletter, its main purpose is to engage people and create brand awareness. It uses multi-sourced ideas from the audience.
Whether you are a start-up or an established business, an email
newsletter is a great way to connect with your customers, increase your web
traffic, grow your social media community, and create brand awareness.
We offer all types of content marketing services, including email newsletters. Call us today and we will help you grow your client base and achieve the goals of your organization.