How do you think potential customers find your business? Possibilities are, they search for it online, or they came across a social media post. Consumers use the internet to search for services, brands, and products. That is why the plumbing company website content should market the brand well. Gone are the days when everyone relied on word of mouth.
Content is the magnet of your website. It is a crucial tool in helping achieve your marketing goals. If you are seeking to create a new website, redesign an existing one, or adjust stale content, this guide will walk you through the necessary steps.
What should I include in my plumbing
Your plumbing company website content should answer the why and how of your company. This is called your value proposition.It explains what you do and how it influences your clients. Your value proposition differentiates you from your competitors. It addresses the core values and ethics that form the foundation of what you do.
How to write a unique value
Include it in your home page
Make it prominent in your website
Put your point across within the first paragraph
Address your clients directly
Be sure to include who you are, what you do, why you do it, how you do it, when you do it and how it positively affects the society
Be creative and use descriptive words
What is a plumbing company website content audit? Is it necessary?
If your company has an already existing website, then this is a crucial step for you. A content audit gives you a clear picture of your current situation. It shows how much work needs to be done to reach a certain target. It acts as a starting point for new and consistent content flow.
If you are seeking to hire web content writing services for plumbing contractors, then having a specific niche is very important. During a content audit, you can check the following
The value of existing content
Existing holes and missing details
that need to be filled
Content that needs to be refreshed
Irrelevant junk, filler content and
fluff that needs to be deleted
Interesting content that may not
need much work
What strategy can I use to speak directly to my persona?
When writing your content, do not think much about what you want to say, rather, think about what the client wants to read. After all, you do not write for yourself. Have various audiences in mind and think about what they care about.
For example, a stay at home mom who has a kitchen garden may care for different things compared to a commercial contractor. Remember that your content is meant to inform, educate, and provide a solution to an existing problem. When writing to your clients:
Do not generalize, rather address
While writing for an entity such as
the media, your business partners or prospective employees try to create a
Give relatable experiences or
instances where your services or products are needed
If applicable, use humor to inform
or create awareness
Are there must have content essentials for a plumbing website?
Each piece of content in your
website should be well crafted to achieve a particular goal. Make your website
a place for discovery and information. Be an authority in what you do. You can
include these important subsections in your website home page:
The careers corner- talk about your company culture and work ethic. Use this area to reach job seekers. You can also update job postings regularly
Current trends and common questions- address all the new industry trends and how your company has adopted some/all of them. You can use video and images.
Employee spotlight- introduce the employee of the week corner. Use this space to market your employees capability and to create trust in your audience
Thoughts and leadership- allow your team leaders to offer advice and discuss industry related ideas in this space
The process- use this space to post videos and images of a particular plumbing process. Offer guidance and other safety considerations if any
The homepage, about us page services page, portfolio of past projects rewards and achievements page is discussed below in details
Finally, avoid cheap content writing services- hire content writers who understand the best content writing services for a plumbing company.vet their credibility and skills before hiring their services.
The components of a plumbing company website content
An about us page
The homepage/landing page
The services offered page
Reviews and recommendations/awards and achievements
Portfolio of past projects
Writing the killer about us page
Many companies treat the about us page as an afterthought or an obligation. However, this is an opportunity to build trust, to tell your story and to describe what makes you the company you are, through the plumping company website content. Unfortunately, companies that view the about us page as an obligation end up having less visitors and conversions.
Your about us page should contain strong selling points; it should focus on highlighting the best thing in your story, your brand and your partners. It should create a lasting strong impression.
According to research, customers navigate to an about us page few minutes after the landing page. They are more interested in the people behind the products or services. They are curious about your mission and core values. Are you humane? Are you personable?
to include in your about us page
The story of your company – what
motivated you to start the company
The cause that you serve or what
Your business model- how do you
make your products
Put a face to your business- you
can feature the founders and your team members
Incorporate links to other
materials such as videos or blogs
Use this space to show off your
The 5 step story approach to writing an about us page
Anyone can write a story. However, writing an interesting about us story requires some skill. Let your story represent a starting point, a change, and an end. You can talk about your founding team your motivation or the whole process. Use these steps as a guide:
Set the scene before your company was started
Explain how things were in the plumbing industry.name the characters and the setting. This may include your customers or other business partners.
Introduce what influenced you to act. Why did you act the way you did. Use this space to highlight your strong points
Rise to the existing challenge
Explain how you set out to offering a solution. This is the point to explain how your business thrived as a startup. Explain the obstacles and challenges experienced on the way
Talk about the stability of your business, and how it is pursuing the already established purpose. Highlight notable milestones
What is the future of your company? State its mission and goals. Do not forget to add a call to action at this point
The basics of an effective plumbing company homepage
It is a general rule that your home page will be the first encounter a client will have with your company. You should therefore take great care in both the design structure and content. Doing this will enable readers to digest and take the right action as stated in your business message
The working content strategy
1. Your content planning and strategy requires team work
Content on its own cannot bring
your business back to life. In order to achieve its target, content has to be
accompanied by its peer disciplines. These are
An amazing user experience
A design that fits
Information architecture and structure
Search engine optimization
Website structure and development
2. Consider your content in terms of your marketing team
The people that create and market
your content should understand the company, its targets, and its mission. You
should look at factors such as:
content substance- it includes the topic, tone and style of delivery
the content structure- it includes how we prioritize thoughts and ideas
the workflow- it includes the available resources, the process and the tools needed to create quality content
management and governance- the consistency, integrity and quality of content
3. Match your audiences’ literacy levels throughout
Use a simple and clear language. Your main aim is to communicate not to impress. However, if your audience is impressed with your simple and direct language, then good for you
4. Use the 5 ws and h of content marketing
A story is not complete if it
fails to answer the question who, what, why, when, where and how.
Break it down into:
What is the message to deliver?
Who is the target audience
Where will the message be read or accessed(this is the location, the device and the context/situation)
Why is this message important to the audience?
When is it appropriate to create and publish this message
How are we going to package/present/structure this message?
4.Your voice and tone matters
The tone of your voice is very powerful. Your tone and voice should vary depending on the readers’ emotion. Ensure that you can be humorous yet bold. It is important to create a style guide that highlights your brands voice and tone .this will strengthen your image and users experience
The services pages
A visitor has mistakenly landed
on your webpage, and your about us page has so far convinced them that they
like what your company does. However, your sites job is not done yet. Before
they decide to navigate to the contact page, the visitor checks through the service
description only to find a blank page and a few scarcely arrange images. The
visitor quickly exits the page and enters another search query.
The services page offers you a great opportunity to convert a visitor to a customer. How you present your services can either make or break your sales.
9 tips to consider when writing a services page
Create a features vs. benefits section
A number of companies will list what they do but forget to list the impact of what they do. A benefit might be something you help your customers to avoid or achieve. Ensure that you include feelings and emotions. For example, a feature could be repairing blocked sinks while the benefit is less frustration, reduced kitchen odors, enjoyable cooking time among others.
Connect with the customers pain point
Identify your customers’ key pain points and create a pitch in that line. Explain how your services will help them overcome these concerns. Speak directly to them and engage them. You can do this by shifting the attention from your company to them. Use second person pronoun and inclusive words
Use bullet points and subheadings
This will ensure that visitors
who scan the content are noticing the key concepts. Present your information in
a simple and easy to consume format. You can do this by:
Using subheadings to separate texts – This will make it easier to read the information below the subheadings
Use bullet points to include key information – this will prevent your readers from getting lost in the depths of block text
Use white spaces to separate one paragraph from another
Discuss one conception each paragraph
Use an easy to read font
Avoid plumbing industry jargon
When creating the plumbing company website content, use terminologies that your customers would use in their day to g=day conversations. Keep things simple. Write in the readers’ language even when the terms do not match. Remember that search engines will index websites that containing a particular search query.
Chop out the slang and fluffy marketing language. Be factual in your explanations. For example, instead of saying, we are efficient in our delivery; you could say that we deliver within 8 hours. This helps you to map out expectations
How to write a Portfolio of past projects
We all know that experience creates confidence. It defines every aspect of business. Use this page to show off your skills and to narrow down to what you do best in the plumbing company website content.
The secrets of a winning portfolio
It is categorized into departments and services where each service is well represented
Example: we have earned reputation
throughout northern California for the ability to undertake large-scale and
intricate construction projects such as (name a project/showcase it)
Highlights employee and company experience in
Names all company branches and notable
Explains the process involved in each project
Reviews and awards
A positive customer review adds validation to your business. They represent customer satisfaction, hope and the longevity of your services. Adding these built in marketing tools to your website complements your customer acquisition strategy and impact on your target audience. There are four types of customer reviews:
This is a review about a company attributed to a client. It may include the client’s website or case study. Often, a testimonial appears in “quotes”
A review widget is an embeddable badge. The badge invites website visitors to rate your company on a review site. Most companies prefer using the Google review badge since it is recognizable. Badges do not affect the speed of your website. They however provide a social proof that your company is highly rated and popular
This refers to embedding a URL to the clients’ actual online review. This makes it easy and possible to display high quality reviews on review companies such as Google.
The review stream is an automation tool that enables you to gather all your reviews. The tool then helps in publishing a review on your website daily. This saves the time wasted while manually following up with leads or copying mails
7 ways to display business reviews on your
Highlight the review in the header of your homepage
List a few reviews on the about us page
Embed a business review in a carousel style on your homepage
Use a blog post to address negative reviews
Add them to your menu or include one your
Classify your best business reviews and put them
on a single page or in a gallery
Create a review wall where you organize all your
reviews by location
Optimized blog posts
Optimizing your blog posts
increases your websites visibility and authority. If you are not an expert in
this field, you can always hire SEO content writing services for plumbing
contractors. Remember that the value of your content translates to the number
of customers and the overall reach.
5 ways to optimize your blog posts for plumbing company website content SEO
use social medial to reach a larger audience
utilize keywords throughout your posts
optimize your images
include prominent subscription button
reference and link related posts
seek the best content writing services for a
Common mistakes to avoid when optimizing your website/blog
starting a website or blog without a proper
focusing on the quantity and length of posts
rather than the quality
using an inconsistent brand voice and tone
mixing up/forgetting your target audience
selecting irrelevant/uninteresting topics
making poor/weak keyword choices
ignoring SEO best practices such as format and length
Trust is a crucial element in every home service business. Since you will be going into people’s homes, yards and commercial premises, you not only have to be professional but also established and capable.
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