you own a plumbing company, it is crucial that you set up a plumbing blog and
update it regularly. This is because a blog is the best platform for getting
word to your clients. Any contractor will agree that communicating with clients
is among the most important components of financial success. This is because like
any other business, players in the plumbing industry also face stiff
fact, a blog could become one of the most effective tool for anyone eager to stay
ahead of competition. For this to happen, however, you have to employ the right
blogging strategy. This means that you have to adopt a structure that ensures all
your content focuses is optimized for search engines and appealing to your
you want to run a successful blog for your plumbing company but don’t know how
to go about it, do not hesitate to contact us for professional content writing
is how you can use blogging to gain a competitive edge:
Blogging for your business
maintaining your blog while still providing plumbing services might prove quite
hectic. Luckily, you don’t have to stress yourself about that. This is because
you can always opt for professional content writing services. The professionals
will create top-notch content for you and even manage your blog effectively.
you are partially outsourcing your content creation process, you have to employ
the right strategies. Failure to do so could take your blog ages before it
makes an impact on your business and income flow. If you want to reap the best
from your blog but are too busy to work on it, our teams could help. Just pick
one of our blogging packages or contact us for a custom package.
is blogging right for your plumbing company? Read on to find out:
Why setting up a plumbing
blog is critical for you?
plumbing blog will help you in the following ways:
It will boost your organic search results
someone is online searching for the services of a plumbing company, several
results show up. Those are referred to as organic search results, and they are
related to the user’s query. When you start a blog, your main goal should be to
attract new and more customers through web searches.
you use our content writing services, you can rest assured that you’ll always
have quality. Quality content on your blog helps you rank high or on the first
page of search engines like Google. You want to post high-quality blogs
frequently on your site to become an authoritative source of plumbing
information. As your site’s domain authority increases, you will rank higher on
Bing, Google, and other search engines.
you have to keep in mind that Google updates its algorithm from time to time.
Consequently, the content writing services you hire should always have updated SEO
strategies that will boost your site’s performance. One of the most effective
ways to boost your organic search results is by connecting your site to the
location where your target market resides.
II. A plumbing blog provides your
existing customers with helpful information
plumbing blog could also work in your favor because it helps your clients get
access to helpful resources. The content writing services that you pick,
therefore, should provide more details of the services you offer in every blog
more, any content that appears on your site must contain information that is useful
and relevant to your clients. With such information on your site, you will retain
your customers because it will help you win their trust. Every post should not
only focus on sales but also show that you care for your customers.
How do you create a
successful blogging strategy
you want to gain more customers through your plumbing blog, you will need a strategy.
Moreover, you will need to breakdown the strategy into simple steps to ensure
that you reach your target market. Here, we’ve laid down a guideline on how you
can achieve that.
Step I: Come up with a list of plumbing blog
topics that you need to write about
first thing that your content writing services should focus on is coming up
with a list of relevant topics. Keep in mind that a blog is mostly about content;
therefore, any post should contain useful information. How do you achieve that?
begin with, you need to focus on your customers. Here, focus on the services
that you offer and the issues that you intend to address. Furthermore, check
the commonly asked questions so that you can answer them effectively.
you need to check your competitors’ sites. What do they write about, and what
plumbing problems do they address? Check out blogs that have relevant
information and pick some of their topics to write about. Moreover, you can
identify the issues that they haven’t addressed, then put the information in
you can check out Google search results to find what customers ask about
plumbing. By doing so, you’ll know the right keywords to include in your blog
posts, which will generate the relevant traffic to your site.
Step II: Write high-quality blog posts
it comes to your plumbing blog, you must always ensure to have high-quality
posts. That starts from the word count where each post should contain between
300 and 900 words. Keep in mind that someone looking for plumbing services
needs a quick fix to his or her problem. Therefore, your posts should be brief
and capable of addressing customer queries. Also, avoid fluff.
Step III: Hire professional content writing
you wish to create high-quality content for your blog, you’ll have a better
chance when you hire content writing service providers. When you delegate your
work to an expert, you can rest easy knowing that each post will be written
particularly comes in handy when you’re not in a position to give the task
enough time. Instead of creating content hastily, work with an agency that puts
the best team of researchers, writers and editors on your project. This will
allow you to publish high-quality posts frequently and in a timely manner.
Step IV: Link your site to useful tools
are plenty of tools out there that you can connect to your site, which help you
gauge the performance of your website. One of the most useful tools includes
Google Analytics. This is a tool that helps you see the number of people
visiting your site. Moreover, it shows you the pages that generate more traffic,
thus allowing you to tailor your content accordingly.
Step V: Update your blog once or a couple of time
you wish to gain a competitive edge in the plumbing industry, then you need to
post a couple of times every month. However, that doesn’t imply that you have
to post weekly to reap the fruits from your blog. No. Doing it once or twice is
adequate. The key thing is to ensure that you have quality content.
that? This is because Google prioritizes quality over quantity. That, however, doesn’t
mean you lag. You should be consistent in your posting so that your site can become
a reliable source of information.
Step VI: Be sure to share your posts
bring more traffic to your site, ensure that you share your blog posts.
Although a plumbing blog targets specific persons, sharing it helps you to
reach a wider audience. Although it may not get as many shares as an
entertainment post, it will reach a good number of people. The good thing is
that you will be more likely to reach anyone who is interested in plumbing
is an informative post; therefore, you should share it on several platforms. This
means that besides sharing it on your Facebook page, you could also send it as a
newsletter to your current and potential customers.
Step VII: Understand your clients
a customer followed a particular purchase journey, which was mostly influenced
by the sales team. Today, things are a bit different, especially in the online
realm. This is because the resources that your potential customer finds online
allow him or her to follow a personalized journey.
is crucial, therefore, to understand your target consumers so that you can create
blog posts that captivate them. To do this, you must be aware of what your
customers want and ensure to follow through with their needs. That means that
you have to conduct adequate research to gain a proper understanding of your
customers. Fortunately, you can rely on several tools to see what your target
consumer really wants.
So, is a plumbing blog really
marketing has proved an effective marketing approach for many industries, and
the plumbing industry is no exception. Among the most effective strategies that
digital marketers use today is blogging. However, you cannot just throw in any
content in your plumbing blog and expect to generate traffic.
have to follow a step-to-step guideline so that you can achieve the desired
results. One of the things that you must do is hire professionals for content
writing services. With a dedicated team working on your projects, you will
always have high-quality content that will see your web pages rank on the first
page of popular search engines.
our team, you can even try new things on your blog that will help bring in new
leads to your site. Moreover, you can be sure that you will be able to post
regularly to ensure that Google and other search engines recognize your site as
a reliable source of information. What’s more, we will customize social media
posts to allow you to share your plumber blogs on your social media platforms. This
will help boost traffic to your site, and ultimately, expand your sales and