Why you need to Hire a Newsletter Writer Today
Before delving into the benefits of working with a top newsletter writer, here is a quick poser.
Have you ever read a newsletter and it felt like it came from a Fortune 500 company?
Have you also read a newsletter from a Fortune 500 company and it felt as if it came from the gutter press?
The difference between the two emails is always the newsletter writer. If you have a person who appreciates a good newsletter, he or she will ensure that you get the best out of every email writing service.
Functions that any newsletter writer should strive to achieve
Here are the top five.
- Building relationships
- Promoting a company or brand
- Building credibility
It is imperative to note that although newsletters are emails, they are more than just emails. In this email, you have to deliver what you promised the subscriber.
If you promised to deliver all the great deals, you’d better provide a healthy dose of such great deals.
In newsletters, you will have a chance to connect with your subscribers. You have an opportunity to build a long-lasting relationship. Your choice of the newsletter writing service will determine how well you achieve this goal.
Consider a person who has just started a company website. That person probably needs SEO content writing services. With time, however, he may need optimization services.
If you offer website writing services, you have a chance to work with the client to deliver content that achieves his or her SEO writing service needs.
However, someone who offers optimization might be courting the same client. Unfortunately, the client cannot buy optimization services when he does not even have sufficient content to optimize.
So, he has subscribed to your SEO content writing services for newsletter and website optimization newsletter from another company to stay on top of the two services.
Both sets of companies must educate the customer while keeping tabs with the progress of the website. The two services will help the website owner with SEO writing services even though they offer specific information on their newsletters.
Your newsletter writer may not know how your interaction with the client is ongoing. The copywriter does not know the onboarding stage that the customer is. For that reason, you want to share the results of your internal data analysis to allow the content developer to get a glimpse of what to add in the next newsletter.
In short, newsletter writing should provide the subscriber with a sense of continuity. What you provide in the current newsletter should build on previous ones so that you can guide the prospective client towards the sales funnel. This is to say that your campaign should be consistent, something that might require you to hire a newsletter writer and ensure he or she works on all your projects.
Main features of a newsletter
Your newsletter writer ought to adhere to these commonly acceptable features of email newsletters.
- Unsubscribe button
- Subscribe button for forwarded emails
- Reply capability
To achieve the functions above, the newsletter writer must add some or all of the features above.
The business owner wants to know what the subscriber thinks about the newsletter. He or she probably wants to know if the subscribers have any questions that they would like to ask.
To achieve that, however, the business owner needs to provide some interactive features on his or her newsletter. Effective communication involves message, feedback, and improvement. It is hardly fair to be the only one who is talking.
Newsletters should combine the functions of news and letters. They are supposed to tell people what they don’t know. They should not regurgitate over the previously covered topics.
In case people don’t want to use your services anymore, they will want to unsubscribe from your newsletter. Remember, this is not something personal. We all want to move on to other things.
Assume your business wants to achieve full digital service provision. You will want to exit any service provider who offers offline services. There is nothing personal or malicious about such a decision.
As such, it is good manners to provide the unsubscribe button in every newsletter. Someone may have outgrown or downsized to a point where they don’t need your services.
If I decide to share your newsletter, can the recipient get a button to subscribe? Provide that too alongside the other button.
Sending newsletters to people with a noreply email is not just mean; it can be disgusting. Communication is always two-way. I always say; if you cannot stomach what I have to say, please don’t send me anything.
If you want to learn from your subscribers, you want to listen to them. Allow them to do that. Let them comment and share. In fact, your newsletter writer could even invite them to do so.
Newsletter checklist for your newsletter writer
Is the newsletter
- brief enough?
- able to narrate a compelling story?
- presenting something actionable?
Frequently asked questions about newsletter writing
How many calls to action can I add per newsletter?
Successful newsletter writers focus on one call-to-action in every newsletter. Duplication of calls-to-action is common. SEO writing services best practice indicate that one CTA brings optimal results. Adding more than one CTA can confuse your target audience. It can also reduce the chances of the person taking action.
You want your copy to have a precise function. If you want the person to read your new blog, make it very clear. Do not tell the customer to read the blog, watch the accompanying video, and make a purchase. It will look desperate.
Alternatively, tell the subscriber to read the blog. On the blog, encourage the person to watch the video. On the video, convince the person to make a purchase.
Anyone who will click on the blog is interested in the topic you are talking about in the newsletter. Anyone who goes further to watch a video is clearly in need of some service. What will prevent that person from heeding your call to buy?
You have already convinced him or her that you have the best service. You have even demonstrated it on a video. The person is ready to make a purchase. You can copy one of this calls-to-action to fortify your conversion.
Must my newsletter writer optimize the newsletter for mobile viewing?
Let us rely on what research tells us about newsletters. Did you know that people read about 50% of all emails on mobile devices? I thought you should know that.
Unless you are against winning this huge marketplace, you will choose a newsletter writer who knows how to optimize text and other content for mobile.
And there is one more reason to optimize your newsletters for mobile. Almost 65% of the decision-makers—read business managers, directors, CEOs, and such people—open their emails on their smartphones. You have more than one reason to optimize content for mobile.
Different browsers, operating systems, and email clients render newsletter content differently. The email client determines a lot on how your emails newsletters appear on the visitor’s device.
Evidently, you need to optimize your overall content to ensure that the content of your email newsletter displays correctly. Choose between HTML and plain text wisely. Some sections of your readers might miss some of the material because of several reasons.
For example, visually captivating email newsletters are engaging and more impactful. A plain text will be easy to ignore. On the other hand, plain texts rarely have deliverability issues. Almost all devices and email clients render them perfectly.
Which one do you choose? It is always a trade-off between the two. If you can invest in professional email newsletter designs and templates, you can provide a hybrid of both HTML and plain text.
Must I or my newsletter writer personalize my newsletters?
Marketers keep asking this question. I will pose a question of my own. Assume you are looking for newsletter writing services. Would you want someone to send you a general article about newsletters or would you want someone to respond to a specific issue you have with the same?
I guess that you will want a company to go straight into the service that you need. For example, if you have a problem finding a reliable newsletter writer, you will want specific information about that.
How will the company know that you have such a problem? It must have taken some time to study your newsletters or something. It must have taken them some effort.
Such a company inspires confidence. You will be tempted to listen to their newsletter writing offers even when you did not intend to get such services.
Personalization, however, can get complicated if you are dealing with many subscribers. It can also get hectic when you offer a wide range of content. For instance, if you provide business writing services, you might find out that customers who sell exclusively on Amazon are interested in product description writing only.
Such subscribers may not fully appreciate your SEO content writing services. They may also not have any use of an email newsletter writer. In such a case, you will need to segment and categorize subscribers. Ensure that every subscriber joins the most relevant newsletter service.
How do I personalize the newsletter?
Use your name on the subject line. Part of our psychology is that we are wired to suspect anything that glitters.
If you use the winner’s words such as free, discount, coupon, etc., your content starts to glitter. People start suspecting it. To prevent that from happening, identify yourself as the first item on the agenda.
The sender must be a person. For example, you will receive emails from our client services director, Tamari Simon, once you join our newsletter email list.
Research tells us that people trust people to be responsive, respectable, and helpful. Email newsletters that have a person’s name on the ‘from’ address are more likely to be opened, read, replied, and shared.
The second stage is to know that your recipient is a person. Address the person by their first name. It says that I know you, and I would want to help.
What is the ideal length of a newsletter?
The simple answer is that every newsletter writer must ensure that the newsletter in long enough to complete its mission.
The message must be clear. Explain it the way you would to an average person—surprisingly enough, an average person is comfortable with grade 6-8 reading level. In short, your message must be written in the simplest language possible.
Business leaders and decision-makers are not always conversant with technical lingua. They are entrepreneurs. Their skills are better used in managing businesses and not following technical jargon.
And you really need to win them over. Unfortunately, for you, you are offering technical information, products, or services to them.
Even if you want to sell them an IoT device, they care less about the technical specifications. They want to know the offer and benefits. It will be a bonus if you tell them why they should care.
Back to length
Your newsletter can be as small as one sentence or even 5000 words. It can be anything. What is the goal of your newsletter? Do you want to notify the person of the existence of a product? Go right into that objective.
You can use storytelling to spice things up. However, flow logically towards that goal without wasting time.
I will go back to the core of marketing, buyer persona, and buying journey. If you know who your customer is, you also know where he or she is in the buying journey.
You will not start beating around the bush. You will stick to the core of the message.
Can I use images?
Human beings are visual animals. They love pomp and color. Unfortunately, images and graphics tend to have difficulties when it comes to optimization of emails.
Anyone with stuttering internet will have trouble receiving optimal images. A page that has several pictures and other graphics will take longer to load.
On mobile devices, some images refuse to open. Help your newsletter writer by ensuring that all the optimization of the images is considered.
As such, you must optimize all the images to complement your newsletter writing service.
What is high-quality content?
Over 50 percent of email marketers complain that low click-through rates hurt their newsletter campaigns. However, only 32% of them blame the lack of quality content for their marketing woes.
The connection here is quite straightforward. Who wants to click through low-quality content? None that I know of!
Who wants to endure one more minute of a poorly written newsletter? Again, I know of no one!
There lies the connection. Picking a lousy newsletter writer can compound your problems.
Concerning high quality, there is no metric to measure great content. The point is always the same repeatedly—are you offering value in the newsletter?
If you are not, it does not matter how many jokes, maxims, quotes, or stats you put on the newsletter. It will be low content—grammar aside.
It will be a carefully crafted piece of garbage if it does not do the following.
- Connect with the customer
- Relate with the customer, solve a problem, and pique their interest
- Genuinely make an offer
So, relevance beats length, visuals, and personalization. Expect subscribers to ignore the emails if the information is irrelevant.
How do I prevent my email campaigns from being marked as spam?
Do you have trouble with people reporting your email as spam?
Most email writing service companies will tell you to whitelist your emails or to sign up to an email marketing service.
Both are good choices.
Two in every three people who mark emails as spam do so because they have either received irrelevant content or too much content from a brand?
Before you go for whitelisting services, you need to clean up your newsletter content. This means that you need to step up and hire a newsletter writer.
If you whitelist your emails, they will be delivered, but the person will unsubscribe from your email list as fast as he can.
Why? Because she or he doesn’t want to deal with volumes of meaningless words. Relevance and value will do better than whitelisting or hiring email newsletter service providers.
Any provider of business writing services knows that newsletters are a great way of distributing content. Some people will tell you to be brief; others will ask you to focus on a great story.
Whatever option you pick, make sure it is the right one.
How do you know it is the right one? Understand your customers’ needs deeply. If you don’t have information about them, you can ask. You can use many online tools to create and execute surveys and polls that will guide your decision-making.
The art of distributing content
Content distribution is necessary if you want results. Even the best SEO writing services will go to waste if the products do not reach the intended target. Here is the distribution process.
Choose your channel
If your chosen pathway is an email newsletter, you will have more options than you have with any other social media network such as Twitter or Instagram.
The newsletter writing service provider can even help you with making a decision. If not, at least share with them the proposed channel so that they can help.
Choose the right service provider for your chosen channel
Once you select a channel, you must support it with the right professional service provider. Choosing a newsletter is one thing; delivering an excellent newsletter marketing campaign is another thing.
You will need a competent newsletter writing service provider for your work. Companies such as Premium Article Writers offer you an integrated package.
If you request certain content, you can get other addons such as social media posts and email newsletters.
Such a bundled package ensures that the service is uniform. Moreover, it becomes easier to customize the information.
Social media is not the same as email when it comes to distribution. You want to get your Facebook posts and email marketing writing services from experts who specialize in the preferred channels. The same case applies to other channels.
Find the punch lines
First impressions matter a lot. You must grab the reader’s attention within the first 15 seconds. Any more delays, the person will not be interested anymore.
You can achieve this effect by providing a grabbing headline. Picture these two email subjects from two newsletter writing service providers.
“The Average Cost of a Website Audit Is $2500; You Can Get It Free Here.”
“Free Website Audit Just For You”
Both look good on face value. However, number one will attract more opens than number two. An excellent newsletter writer knows how to spot the winners.
First, it excites interest. Someone interested in a website audit would want to read more about it. Even if he or she is not buying the service presently, he or she will find a reason to open it.
Secondly, the headline offers valuable information. At least you have told the person something he or she did not know.
Someone who has paid $5000 for auditing his or her website will want to know what he or she paid for vis-à-vis what an average auditing customer gets.
As you can see, you must find a headline that speaks to the prospect. Alternatively, you could hire a newsletter writer who understands what needs to be done. This is because the headline must resonate with the audience. Remember, your prospective clients are different. For instance, our newsletter content service prospects are not the same as the premium article writing targets.
They are all different. Some customers care about clicks and traffic for their website while others value subscriptions.
If I just bought a product from you, can you send me a newsletter about the benefits of what I already bought? I do not think so.
Many companies keep an email list for several years. Other firms don’t update or categorize their email lists. Such an email list can lead to duplication and possible intrusion.
You should update your email newsletter service list to ensure that every person receives what is relevant for him or her. You should also categorize the emails based on the buyer journey.
It should be easy to know what stage the customer is in the sales funnel unless you do not take a keen interest in helping your customers.
Before a person makes a buying decision, you can interest him or her with the product. Once they buy, you can invite them to take surveys or consider buying addons.
Test your newsletter before sending it
You can make several designs, test them, and go with the one that brings the right results. Remember, you have to work on the demographics and other customer segmentation procedures.
What works well among youths may not work with senior citizens. Men and women are also different. Some companies use various newsletters for every group.
Studies show that segmentation is one of the most effective ways of increasing your click-through rates for email newsletters.
You don’t want your prospects to mark your newsletter as read when indeed it has not been opened yet. The difference between those that are marked read and those that are read is usually the newsletter writing service that you choose.
The common mistakes you don’t want to make when working with a newsletter writer
You can wake up in the morning and write a great post that you want to share with your subscribers. However, it does not happen all the time. Sometimes you need a professional newsletter writer to help you refine the copy.
Experts in business writing services rely on proper planning to deliver exceptional results. Newsletter writing falls under this category. There are no shortcuts. If the work is public, you have to plan for optimization. As a result, you may need to hire experts in SEO writing service to achieve this goal.
In the plan, you have to factor in a working strategy. Most of the time, however, newsletters are not in themselves the content or value that you want to offer the customer.
You are probably drawing attention to a blog, statistical abstract, infographic, video, or other content types. As a result, you may want to involve your newsletter writing service provider in the plan.
If your content writing services are not up to standard, you will struggle to deliver a great newsletter experience, which will be regrettable.
Your newsletter plan or strategy must fall squarely in the overall content marketing strategy. It must complement your other efforts within the pipeline.
It also relies significantly on the quality of the entire pipeline. Your newsletter writer ought to have all the information that relates to the content that will accompany the email.
Misleading your audience
It is widespread. When a customer clicks on a subject, he or she expects to find the information you have promised to deliver.
If you have promised to offer a free trial, make sure it is a free trial. Don’t promote what you have not provided.
The essence of the subject line is to enable the person to make a decision. Should I open this email?
If the subject is compelling enough, the person will choose to open. Keep your word.
Some people write catchy and attractive subjects to bait people into opening the email. If the offer falls short of the expectations, the person will not trust you.
In the future, the person will not open your emails no matter the offer. You will be lucky to retain them as subscribers. Most people will mark your newsletter as spam or unsubscribe.
Communicate with your newsletter writer about what you are offering so that the copy attains its intended purpose.
Any business writing service must conform to ethical standing. It is not just wrong to mislead your clients; it falls short of the required business ethics.
Not vetting your newsletter writer or content provider
Value is everything in content marketing. If you don’t have value, no matter how hard you try to promote whatever you have, you will not have meaningful results.
Make sure that your content developer has experience in writing or designing your preferred content. If it is a video or audio content, make sure they have the right equipment, skill, and expertise to produce what you want.
Low-quality content can be embarrassing even to big brands. Email marketing writing services are also not immune. People look at your content as a mirror of your company.
You don’t want to look like a copy that has typos, syntactical issues, or plain drab. We advise our customers to ensure that the newsletter content is at par with the company’s content standards.
Don’t be happy to receive free email newsletter services from a content developer; insist on setting the standards of what you want in that email newsletter.
The best free email newsletter services will take into consideration your segmented audience. They will give you several designs to test your campaigns before launching them. They will also integrate the content with your overall marketing strategy.
Can you do that without charging? I doubt it is possible. When hiring a newsletter writer, ensure that they have the matching skillset. Is email writing service one of the products in their portfolio?
If not, reconsider your options.
Working with a borrowed or outdated email list
Before working on anything else, you need to ensure that anyone who is receiving newsletters from you is a subscriber to your service. If you are using an email list that you bought from a friend or colleague; you are already doing more harm to your company than good.
People hate intrusion. An email is a very private space. You should only enter there to offer me value. Don’t provide me value if I did not ask for it.
In recent studies, reading emails emerged as one of the many time bandits that we have. It can even take a whole hour every day to read emails.
If I wanted to replace my roof and subscribed to your roofing blog because I wanted to know the things I need to do before spending. Please, stick to the information I wanted.
Once I make a decision, I will not need your services again for 20-25 years. I deserve a chance to be unsubscribed. I will probably go to the next item on the agenda such as HVAC system, plumbing, kitchen remodel, etc.
So, update your email list now and then. Ensure that your client’s privacy and peace is maintained. Keep the noise outside.
I had an interest in SEO writing services because I wanted to drive traffic to my website. So, I subscribed to a few email lists. Before the week ended, my email burst from 10-20 unread emails to 400.
I knew that was a recipe for disaster. Anyone who had sent me more than one email a day, I unsubscribed from his or her service. Some were so clumsy that they even sent the same content twice.
Spam your clients at your peril. Shortly before you know, they will have unsubscribed already, and your efforts would be in vain.
If someone is in the middle of the sales funnel, you need to drive him towards buying. It should be a race towards that decision. Your role is to identify where that person is in the buying cycle.
Most people subscribe to email lists to keep updated with the information. They are not ready to buy today. Don’t try to force them to buy by sending ten emails a day. They will tire and move on.
An effective newsletter service should consider timing a lot. Every industry has its sweet spot. Consider the buying cycle. For example, someone who subscribes to an SUV blog is probably looking for a car. He or she, however, will want the information to drip preferably once every two weeks.
Someone who subscribes to a service mail list will do fine with a weekly newsletter. If you promised to deliver me a daily dose of jokes, you’d better keep your word.
Keep your newsletter writer in the know on how regular the content is supposed to be. Your monthly newsletter may need to consolidate more information together as compared to weekly newsletters that generally have one subject line at a time.
Lack of clarity
Provide clear information on what you want your subscribers to do. Remember, being too salesy will put off many people. Not being salesy enough, however, will confuse your customers.
You have to strike a balance. In a nutshell, make it clear! You must provide a clear call to action. If you want your prospects to consider your services, it should be clear.
If I want people to buy newsletter writing services from Premium Article Writers, I will notify them. I will not keep them waiting for it forever. Immediately I deliver the intended value, I will deliver the punch line.
Did you know that a carefully crafted email newsletter could increase your opening rates by 120%?
Research suggests that emails that have all the essentials are hard to ignore even in a cluttered inbox.
You can check our email writing packages here to boost your newsletter return on investment.
What makes a fabulous newsletter?
- Tested subject line
- Tested email design—it should be responsive and mobile-friendly
- Optimal length and content—no information overload
- Pyramid style—the most important information first
- Social share buttons
Cold pitching newsletter services
Newsletters should inform, educate, and help. However, they are also suitable for pitching your ideas and products to your client.
Clients sign up for your newsletters because they are interested in what you do. If they weren’t, I doubt they will be willing to give you an email address.
Furthermore, how would they even find you if they were not interested in your service? They found you in their quest for information. You promised to deliver that information. In return, you have kept them informed about everything you know.
What is left now is to inform them of the products you have that can improve their experience. It is always good to tell your newsletter writer what you want to achieve with your newsletter so that he or she can pitch strategically.
The trick to proper cold pitching is to retain the help part. In this case, you don’t want to educate more than you must.
At Premium Article Writers, we help our clients with writing those cold pitching newsletters.
We encourage our clients to look for value. The first thing you should do before you order a cold pitch newsletter from our newsletter writer is to analyze your customer’s needs.
Assume you are selling web solutions to a company. At least, take time to analyze the web tools, assets, and resources that the company uses.
You will notice some gaps here and there that your product can help. You will send those gaps together with your product features.
In our part, we have taken the liberty of looking at all SEO content writing services that a customer would need. This information is within our product portfolio.
As long as our audit reveals the need for any business writing service, we can confidently interest our customers with such services.
Unlike a standard cold email where you send a speculative message, you have interacted, engaged, walked with, and bonded throughout the subscription period.
You have learned a lot about your client. You have also shown your client your company value and portfolio.
In this cold pitching email, you will be clearing doubts on whether to take action or not.
Customers are sometimes full of questions. They might ask. Is the service right for my company? Should I wait a little bit before I make a decision? Should I upgrade to the professional service?
Your email should clear these and other doubts. Create a newsletter that will make the customer make that decision. Convince the person that it is the right time to make that decision.
It will be foolhardy to trust just any other newsletter writing service provider that has not perfected this practice. We offer these services to our discerning clients.
Before hiring a newsletter writer, are you learning from your newsletters?
Every time you send a bunch of newsletters, you could sit back and wait for the results to trickle in.
That, however, is not all. You have to track and measure newsletter results. Your next newsletter will hinge heavily on the lessons you will learn from previous ones.
To learn, you must measure. Putting every metric into perspective can help you read between the hard data.
Again, it is good to measure yourself against the industry standard. If the average open rate for all industries is about 21%, anything below that should concern you.
You want to know the following:
How many people opened your newsletters?
The reason you send emails is to give people information. If they don’t open the emails, you would have failed at the first hurdle. You want to know how many people read your emails. Putting every metric as a percentage makes it easier to understand.
Take the number of people who opened your newsletters and divide the amount by the number of subscribers, then multiply by 100. You will get the newsletter open-rate.
Getting 100% is the goal. However, it is not easy to achieve. The tip here is to strive to get a higher percentage every time. If you had a 30% open rate, strive to improve on that metric. Even 35% will be a good sign.
Is there anyone who shared the email?
People will want to share useful content. If you have many shares, know that your newsletter writer deserves a tip. I am just kidding!
Besides your exemplary ability to hire a newsletter writer, more shares also means that your overall newsletter writing service strategy is working. It means that you have a good plan, useful content, clean email lists, and an excellent email-writing guru.
If no one is sharing your content, it can mean many things. Probably you have customized your content so much to a point where people feel the newsletter is a private email. This decision could be a good or bad thing. It can also mean that your newsletter did not offer much value to the person, and he or she did not see it worth sharing.
What was the click-through rate?
It is the intention of the newsletter. You wanted people to take action. If you directed them to a coupon, they have already clicked on it. If you led them to a video, they have clicked to watch it.
It means you have succeeded in what you wanted to do. How many people acted on your information? The industry benchmark for click rate is 2.43%.
Yeah, it is low. However, you don’t have to accept that. The industry average for professional services/ creative agency services and marketing ranges between 1.7% to 2.5%, yet some companies boast of 5% to 8% click rates in the same industries.
The trick is to strive for better results every time. Do not settle for lower rates.
What was the delivery rate?
Was the email lost in spam? Was there an email delivery problem? What percentage of email addresses is incorrect? Use this metric to know more about your email list.
A new email list, curated through voluntary opt-in, will always have few email delivery problems. Fake lists, outdated and borrowed lists, and other such lists will have high bounce rates, both hard and soft.
Practicing email list hygiene can increase your delivery rates for your newsletter content. If you don’t maintain high levels of ethical practice, the work of your newsletter writer may never see the light of the day.
What was the conversion rate?
This metric brings us back to the email objective. Conversion means the subscriber received your email and acted on it as requested. Did you want someone to take advantage of the discount offer? Did she/he take the discount? If she/he did, you made a conversion.
Track your newsletter click-through rates and action completion. You can rely on email and newsletter analytics services to give you this information.
What is the unsubscription rate?
How many unsubscribed after the last round of newsletters? As we said before, it is natural for people to want to unsubscribe if they feel that the newsletters are not offering value to them anymore.
Sometimes misfortunes make people incapable of using your service. For B2B companies, any adverse changes in the economy can strain the business functions. In such case, some companies may opt out of some services.
While this is normal, unsubscription rates can also indicate that you are not offering value in your newsletters. If many people unsubscribe after receiving your last email, you’d better consider changing your newsletter writing service provider.
Was the language appropriate? Did you overload the emails? Was the newsletter appropriately edited? Did you duplicate anything in your copy? So many questions can arise. The bottom line is that you should only deliver your best newsletter to your subscriber’s inbox. Any other newsletter content should go to the trash can.
At Premium Article Writers, we conduct newsletter audits to let you know what could be wrong with your copy. We also have experienced newsletter writers who understand the writing process.
When a person unsubscribes, it should concern you. You can also add an opt-out survey to know what could be wrong with your email newsletters writing service.
What is your email list growth rate
As your business grows, so should your email list. The growth should be healthy over time. You should at least have positive net growth.
If it is not growing, you should purpose to know the cause of that problem. Are you giving people enough reasons to opt-in for your newsletters?
Give the prospects a reason to join you. Offer them the kind of value that they would need to pay for. Don’t give out what is already available out there.
Human beings are rational. If you offer valueless materials, they will have no reason to be part of your company.
If you are offering them great value, they will be your ambassadors. They will share your newsletters, tell others about some of your materials, and give their contacts a reason to subscribe.
What is the return on investment?
Newsletters have that giving aspect as their core and foundation. However, you only give as much as you can gain. Since you are in business, you can only give out something of value to you in the hope of receiving something of higher value.
Every newsletter should bring in results. As noted above, it is not just monetary. You have brand growth, advertising value, and other positive things that you can get.
It is always good to measure return on investment in terms of money. How much did you spend? How much money did you get? If you did not intend to get money, what is the value of the outcome?
Know the outcome of every newsletter campaign. Companies that take an interest in hiring newsletter writers know the value of a great newsletter. They will not gamble with poorly constructed newsletter content.
They also know that any newsletter will often invite them to invest in SEO content writing services to complement the newsletters. Sometimes you rely on newsletters to promote content.
The social signals generated have a positive impact on all your SEO writing services, optimization, ranking, and even domain authority for your page.
Do not view newsletters only as a way to push a financial goal; it is also an opportunity to promote your brand and reputation online and offline.
Which emails had better metrics?
For every email blast, you should be able to tell which email newsletter writing service had better metrics on overall. As we mentioned earlier, measure your newsletter impact using your objectives.
Not everyone is interested in share rate. It is also possible for a company to be disinterested in the CTR. As long as the emails achieve their intended goal, that newsletter is successful.
In this case, ensure that you are looking at the most relevant metrics to make a decision. As usual, you should study those email newsletters content that have optimal impact. Look at them carefully because they should act as your base template in future campaigns.
Business writing services ought to improve at every instance. Make sure to also replicate your successful newsletter writing practices while also taking the opportunity to improve on the good things.
What is the engagement level?
Modern management practices are giving effective communication the respect that it deserves. Part of that effective communication is engagement. In your email writing campaigns, your engagement levels speak volumes about your overall ability to give your audience a voice.
You, therefore, need to listen and act upon the engagement. If you measure engagement levels, it means you already know how important it is. It shows that you are willing to be part of the life of your prospective clients.
High engagement means you are finding the right ingredients for your newsletter writer. It also means you understand the issues that clients face.
You can learn more about writing newsletters that invite engagement below.
Present alternative and divergent thinking
Contrarian newsletter content provokes thought, challenges known truths, and promotes out-of-the-box thinking. It is simply irresistible to the eye and the critical mind.
Assume you tell someone that content marketing is not king. That person will want to read more on the same. After reading, the person will want to be convinced that content marketing is not king.
If you are convincing enough, that person will want to share his experiences on the same. He will want to differ with you or support you.
While doing contrarian thinking is a surefire way of bringing eyeballs to the content and inviting commentary, it is not everyone’s cup of tea. Only an experienced newsletter writer can do it efficiently.
This is because it can come out bad if your newsletter writer is not well equipped. You need to hire a newsletter writer who can develop arguments to a high level of articulation and distinction.
He or she must weave through the facts, connect interrelated parts of arguments, make thesis statements, give assumptions and suppositions, and finally draw sound conclusions.
The alternative is to invite people to comment or share. You can place social share buttons. However, people also have footer blindness. Rarely do people see what is in the footer.
Right rail blindness is also a common concern among marketers. The alternative is to include the invitation as part of the newsletter. Alternatively, make it impossible to ignore it.
You can use email newsletter graphics to make the invitations bold and daring.
The best newsletters focus on the following
- Real customer issues
- A potential solution
- An invitation to share/comment/react
- Professional approach to newsletter content and writing
What makes a great newsletter writer?
- A positive attitude to real client pain points
- Strategic thinking and approach to newsletter content writing
- Overall understanding of SEO content writing services
- Experience in newsletter writing service
- Ability to synthesize content, data, and interconnected information to bring value to clients
- Market awareness, language competence, and logical thinking
At Premium Article Writers, we have made it our business to write those newsletter campaigns that you want to replicate over and over.
How our newsletter writer does it?
- By purposing to learn your audience.
- Taking time to understand your brand, company culture, and your content needs.
- Going beyond simple online research.
- Ensuring that each writer has all the newsletter writing tools.
- Putting together a top newsletter writing team.
- Review our content writing processes regularly to ensure we have everything under control.
- We also use the services of newsletter writers to deliver content to our prospects.
If you wish to hire a newsletter writer, get started here!